Retail Media Executive

Job Title: Retail Media Executive

Reports to: E-Commerce Channel Manager

Location: Kingston

Join the UKI 1UL Retail Execution Team and be part of a team that delivers innovative retail activation and best in class partnerships to make our brands unmissable at the point of purchase for our shoppers. We utilise relevant insights and identify opportunities to reach more shoppers, engaging with them across the shopper journey and encouraging more of them to choose our products. We are a highly energised and creative team that can truly impact how our brands show-up in the retail environment.

JOB PURPOSE

You will be executing onsite media (Search & Display) and retailer-partnered offsite (paid social) campaigns with our key retailers. You’ll be customer facing with our strategic retailers and their media agencies, working closely with Mindshare and collaborating with Brand, DMC, Shopper & Commercial teams. This role will deliver personalisation at scale through on and offsite media campaigns, executing brilliantly for Unilever brands. You’ll also be working directly with our customers to build and nurture retail media partnerships, ensuring the shopper journey is consistent and connected.  

The retail media landscape is fast evolving so you’ll need to keep up with the latest technology, be curious and inquisitive, and feel comfortable analysing and interpreting data. You’ll be responsible for planning, activating and reviewing campaigns, plus owning the optimisations and performance reporting with Mindshare and retailers.  

You’ll have true ownership over our Business Units media activation plans on key retailers, whilst learning from and being supported by a close team of retail media experts. If you’re up for a challenge and want to develop highly sort after skills in the next frontier of digital marketing then this role is for you!

RESPONSIBILITIES

• Plan and execute always-on onsite campaigns (across display and search)  

• Plan and execute offsite campaigns via Retail Media Networks  

• Build campaign briefs with defined audiences, KPIs and clear campaign objective, tracking and optimising performance during and post campaign

• Lead asset creation process from briefing to final sign-off for each brand  

• Manage budget process from forecasting in PMS to raising POs and tracking spend  

• Own DDM post campaign analysis (PCAs) with retailers and share DDM and onsite search performance with CAMs, Shopper, DMC & Brand  

• Lead media best practices, ensuring Unilever media standards are implemented and tracked for all retailer DDM campaigns   

• Synthesise DDM campaign learnings to continuously improve our DDM performance  

• Upskill the broader business on DDM and retail media  

ALL ABOUT YOU

• Retail Media experience: knowledge of Retail Media Networks  

• Customer facing experience: working with customers and/or their media agencies across growing and complex media landscape

• Media agency management: experience briefing and managing the campaign process with agency  

• Ideal experience: Media, Shopper, Commercial, Digital   

• Retail Media experience: knowledge of Retail Media Networks e.g. Criteo, Citrus  

• Project management with experience working in cross functional teams with multiple stakeholders (internally & externally).  

• Stakeholder management with proven ability to build and develop relationships, preferably with customers or agencies.  

• Excellent Communication with proficiency in PowerPoint and Excel and good attention to detail.  

• Reliable and Accountable – takes pride in their work and strives for excellence.  

• Business Acumen- able to evaluate media investments through a commercial lens.   

• Bias For Action- a doer, not a talker. Be able to get things done, on time and in full.  

• A Creative Eye – able to recognise and strive for best in class creative assets.  

• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.  

• PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.  

• CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.  

• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.  

• AGILITY: Explores the world around them, continually learning and developing their skills.  

• Passion To Learn – keen to develop new skills and not afraid to ask for help.  

NOTES

Location

In September 2020, Unilever announced the intention to build a new sustainable campus site in Kingston, London to house the employees who currently work in 100 Victoria Embankment in Blackfriars, Lever House in Kingston, Unilever House in Leatherhead and Graze in Richmond. We are creating our own Unilever sustainable, agile work environment, purposefully bringing us together in our own Unilever ecosystem. The campus is due to be completed in early 2025 and will consist of two interconnected buildings, as well as landscaped surrounding areas.

What We Offer

Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, free gym, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, click here: Equity, Diversity & Inclusion.

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