Associate Brand Manager, Liquid I.V.

Background & Purpose of the Job

Do you want to work on one of the fastest growing businesses at Unilever? The entrepreneurial and ambitious Health and Wellbeing Collective (H&W) is made up of a portfolio of insurgent brands, with a focus on market development and playing in high-growth spaces that are ripe for disruption. We have a range of fast-growing, science-driven brands that are reinventing history; Olly, Liquid I.V., Smarty Pants Vitamins, Onnit, Nutrafol, Equilibra & Welly.

We are looking for an Associate Brand Manager to help supercharge the Liquid I.V. Canada business. Liquid I.V. is a functional hydration brand that has disrupted the market, launching in Canada in July 2023 and continuing to outpace category growth. Our purpose is to elevate the vitality of people and the planet. An ambitious goal? Yes! But by playing to win, holding the bar higher, championing wellbeing, and always thinking with a pioneering mindset we can go further together to leave a lasting mark.

The Associate Brand Manager is responsible for supporting the overall Brand Marketing function, overseeing day-to-day operations, key projects/workstreams and supporting in the development and execution of demand creation projects. This role will be fluent in business performance, a functional hydration category expert, and be a highly organized steward of the brand. This position offers a great opportunity to demonstrate independent leadership and own deliverables. We’re looking for a candidate who can hit the ground running, demonstrate high levels of responsibility, ownership and desire to develop within the exciting and demanding world of functional hydration.

Who You Are & What You’ll Do

• Startup Mindset: Thrives in a fast-paced, start-up-to-scale-up environment. Ready to hit the ground running with agility, adaptability, and an entrepreneurial spirit.
• Creative and Innovative: Ability to think outside the box, push boundaries, and bring fresh, forward-thinking ideas to the LIV demand creation model.
• Collaborative Team Player: Comfortable working cross-functionally, building strong relationships with internal teams, agencies, and external partners. Takes a "we over me" approach.
• Adaptive and Flexible: Able to pivot quickly and embrace change. Comfortable managing multiple projects simultaneously in an evolving environment.
• Results-Oriented: Strong attention to detail with a focus on measurable outcomes. Demonstrated success in managing multiple projects and achieving set KPIs.
• Work Hard, Play Hard Mentality: Committed to excellence while maintaining a positive, fun, and energetic team dynamic.
• Pioneer: Takes ownership of their role and is unafraid to lead new initiatives, explore uncharted territories, and set trends in the functional hydration space.
• Digital Native: Deep understanding of the social media landscape, influencer trends, and the digital tools needed to succeed.
• Data-Driven Decision Maker: Ability to analyze performance metrics, categorial data and apply insights to optimize strategies and improve campaign success.

Primary responsibilities include, but are not limited to, the following:

• Ensure on-time, flawless execution of brand innovation and marketing programs optimizing communication and innovation mixes for the Canadian marketing
• Use data to inform, experiment, refine and drive brand performance.
• Own category, competitive and customer tracking and analysis, bringing insights back to react against and inform brand strategy and tactics.
• Build and maintain strong relationships with our brand partners in the M&A international businesses, category business teams, cross functional teams, and agency partners; identify and mobilize needed resources to accomplish brand/project goals.
• Manage the brand’s always-on influencer strategy and agency.
• Lead projects with a cross-functional team to deliver against growth and profitability objectives, with attention to detail and ability to manage stakeholder expectations.
• Manage the marketing budget, enabling the brand to get the most out of its resources and meet financial targets.
• General management accountability in all aspects of the brand (ex: inventory, margins, business cases and P&Ls)

What You’ll Need to Succeed

• 4+ years marketing experience, preferably CPG
• Very strong analytical skills
• Understanding of digital and social marketing
• Strong understanding of retail environment
• Clear demonstration of project management & leadership skills
• Experience/ability leading cross-functional teams, agencies and media partners
• Proven record of drive and initiative with outstanding interpersonal and communication skills
• Ability to operate in a dynamic and ambiguous environment
• Passion for the health & wellbeing category

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Unilever Canada is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, marital status, family status, disability, genetic characteristics, and a conviction for which a pardon has been granted.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: These lines are reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.

Unilever Canada est une organisation engagé à la diversité et à l'inclusion pour stimuler nos résultats d'affaires et créer un meilleur avenir chaque jour pour nos employés, les consommateurs globaux, les partenaires et les communautés. Nous croyons qu'un effectif diversifiée nous permet de faire correspondre nos ambitions de croissance et de stimuler l'inclusion dans l'entreprise. Tous les candidats qualifiés recevront la considération pour un emploi sans égard à la race, la couleur, la religion, le sexe, l'orientation sexuelle, l'identité ou l'expression de genre, l'âge, l'origine nationale ou ethnique, l'état matrimonial, la situation familiale, l'invalidité, les caractéristiques génétique, et une condamnation pour laquelle un pardon a été accordée.

Si vous êtes une personne handicapée qui a besoin d'aide à tout moment au cours de notre processus de recrutement, veuillez communiquer avec nous au NA.Accommodations@unilever.com. Veuillez noter: ces lignes sont réservées aux personnes handicapées ayant besoin d'aide et ne sont pas un moyen d'enquêter sur les postes.