Customer Strategy and Planning Executive

Job Title: Customer Strategy and Planning Executive

Department: Customer Business Development (CBD)
Reports to: Customer Strategy & Planning Lead
Travel Requirement: None

Purpose of the Role

The Customer Strategy & Planning Executive plays a critical role in representing the voice of Customer Business Development (CBD) across the organization. This role supports commercial planning, governance, category and channel strategy, pricing and promo policies, and the development of brand equity. By collaborating cross‑functionally, you will support the creation and deployment of channel strategies and deliver the trade category toolkit, outlining a 6P strategy for each brand to drive profitable growth.

Key Responsibilities:

1. Channel Strategy & Execution

• Partner with Key Accounts to plan, execute, and evaluate customized promotions aligned with marketing plans.
• Support costing, pricing, timelines, project management, and premium sourcing with Brand and Key Account Managers.
• Coordinate with sales to ensure smooth implementation of marketing/trade initiatives.
• Manage deployment and allocation of POSM and GWP—including storage, quantities, and supplier coordination—to ensure strong in‑store visibility and flawless execution.

2. Project & Activation Management

• Liaise with internal brand/CSP teams and external agencies to monitor activation plans.
• Support major activation initiatives such as annual big bet launches and key roadshows.
• Review and evaluate previous activations, including ROI and KPI performance.

3. Stock & PIPO Management

• Oversee new product pipeline PIPO execution.
• Monitor slow‑moving and leftover stock, track sell‑in/out rates pre‑delistment, and provide inputs for clearance plans to reduce waste.
• Manage listing sample allocation for new product introductions.
• Draft trade communication letters (delistment notices, price changes, listing period adjustments, PIPO updates).

4. Trade Spend & Cost Optimization

• Track and optimize trade spending related to POSM and GWP with suppliers.
• Streamline deployment processes to accelerate rollout timelines for key market activities.

Key Stakeholders

Internal:

• Customer Business Development
• Customer Service
• Brand Marketing
• Finance

External:

• Activation Agencies
• Trade Material Supply Partners

Essential Experience & Skills:

• Bachelor’s Degree to any relevant field.
• Minimum 2 years of experience in Channel & Category Development or Trade Marketing within the FMCG industry.
• Field sales or trade marketing experience strongly preferred.
• Strong accountability and the ability to drive critical initiatives.
• Solid collaboration and stakeholder‑management skills.
• Self‑starter with the ability to deliver results in a lean, agile environment.
• Strong problem‑solving and communication skills (both written and verbal).

Desirable Experience & Skills:

• Knowledge of the local market, brands, products, and retail landscape.
• Strong influencing skills to represent Customer Development needs to peers and stakeholders.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.