B&W Thailand Category Development Innovation Manager- Hypermarket (Trade Marketing)

Channel/Customer Responsibilities:

• Develop and own channel and account strategies aligned with business objectives and Jobs-To-Be-Done (JTBD).
• Lead category planning and secure approval of Category Plans, including investment (CPP), offtake targets, Turnover, CPP%, and Risks & Opportunities in alignment with Latest Estimate.
• Drive category reviews and establish category captaincy with key customers to strengthen strategic partnerships.
• Lead pre-JBP and JBP discussions with customers.
• Provide key inputs into deployment plans across projects.
• Conduct deep-dive analysis to identify risks and opportunities, including SOS, SOA, distribution gaps, and execution fundamentals, and translate insights into actionable brand-level initiatives.
• Define and implement customer-specific account themes at a single-category level.
• Manage portfolio strategy to optimize performance and growth.
• Co-own assortment planning and review across formats and clusters to ensure relevance and efficiency.

Brand / Project Responsibilities:

• Ensure excellence in operational execution and end-to-end network delivery.
• Drive effective rotation and deployment of projects and NPD into the most relevant channels within the first three months, based on channel relevance, traffic potential, and optimization frameworks (e.g., category/channel champions).
• Manage the transition of initiatives not under active project governance.
• Lead monthly demand planning processes to ensure alignment with business targets.
• Consolidate Activity Review inputs within the category to support baseline S&OP planning.
• Integrate demand plans into pre-S&OP processes, ensuring clear identification of gaps and opportunities.
• Conduct regular market visits and shopper observations (including mystery shopping) to generate actionable insights and improve in-store execution.

Qualifications:

• Bachelor or Master degree in job related field.
• At least 5 years of trade marketing, category analyst and FMCG environment experiences.
• Experience in beauty industry/company/channel is a plus.
• Candidate from market research also welcome to apply.
• Ability to analyze large amounts of data.
• Excellent in English and Thai.
• Good in presentation and negotiation.
  

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