HC TH Social Lead

About Unilever

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. You will work on brands that are loved and improve the lives of our consumers and the communities around us. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues who provide mentorship and inspiration so that you can become a better you.

Position: HC TH Social Lead

Department: Marketing

Location: Unilever Thailand HQ, Bangkok, Thailand

The purpose of the Social and PR Lead is to support all Brands with earned first expertise. You will spend your time on the following:

• Being the Custodian of the social equity of Homecare brands (i.e. social strategy, PAC managements – Platforms & Culture), cohort definition and development, content territory identification.

• Works with Brand Lead in ensuring Content Supply Chain is delivering to social strategy of brands

• Takes lead in driving Influencer Marketing and Communities (ex-Others Say) for total Homecare

• Drives the social agency ecosystem to deliver to the requirements of Homecare, providing clear briefs, reviewing proposals, and ensuring alignment with brand objectives and budget.

• Develop and execute strategic PR plans aligned with brand marketing objectives, leveraging a deep understanding of the industry, media landscape, and target audience.

• Cultivate and manage relationships with key influencers, community, journalists, bloggers, and securing positive social coverage and brand mentions.

• Manage the brand's reputation, proactively addressing potential issues, mitigating negative press, and ensuring consistent brand messaging across all earned channels.

• Oversee press engagement activities, including press releases, media kits, interview coordination, and press events, maximizing brand visibility and positive sentiment.

• Collaborate closely with the Community Management Specialist, providing guidance and strategic direction to ensure alignment between PR and community engagement efforts.

• Ability to collaborate with other demand squad members to choreograph earned, owned and paid content to drive impact. 

• Knows how to craft a narrative for earned storytelling, with a keen sense of what works to drive desire for our brands. 

• Track and analyze social campaign performance, measuring key metrics such as media impressions, reach, engagement, and sentiment to demonstrate ROI and inform future strategies.

• Understanding of social trend cycles, what works, what doesn’t in content

• Ensure feedback loop with global marketing organizations in order to drive replicable successes and learning loop. 

• Passionate about Homecare business, purpose and PR industries with an eye to test new strategies, ways of working (eg AI), and content formats

• Ability to manage local issues and risk

• Understands how to manage talent and experts and can build relationships. 

What You Will Need To Succeed:

Proven Track Record: Proven experience in public relations, ideally within the industry or a related consumer goods sector.
Digital PR Expertise: Demonstrated success in developing and executing PR campaigns across digital channels, including social media, influencer marketing, and online publications, issues management, strategy and plan development, KPI creation and measurement.
Influencer Relations: Established relationships with influencers and proven track record in experience
Brand Storytelling: Experience in crafting compelling brand narratives and messaging that resonate with target audiences.
Agency Experience: Experience working in a PR agency from multi-industries
Relationship builder and a publicist. 
Visual Eye: A strong understanding of visual aesthetics and how they translate across digital platforms.

Strategic Thinking & Planning:
FMCG Industry Expertise: Good understanding of FMCG industry, including current trends, competitor landscape, and target audience preferences.
Digital PR Strategy: Developing and executing PR campaigns specifically tailored for online channels and digital platforms.
Brand Storytelling: Crafting compelling narratives that resonate with the brand's values and connect with the community.
Passion for Excellence: A demonstrable passion for keeping up with trends, innovations, and key players, reflecting a genuine enthusiasm for the field.
Issues and Risk Management: Understands how to listen and prepare for issues, understands that proactive defence is key in futureproofing brands and when to proactively, reactively and passively engage, how to craft responses and how to manage stakeholders

Digital & Social Media Prowess:
Social media & Trend Expertise: Working knowledge of various social media platforms (Instagram, TikTok, YouTube) and how to leverage them and trends and communities for brand building. On top of cultural trends, understanding of social trend cycles, what works, what doesn’t in content.
Content Creation: Creating engaging and visually appealing content, including key messages, fact sheets/dossiers, QAs, exec briefs, press releases.

Communication & Media Relations:
Excellent Communication Skills: Conveying information clearly and persuasively, both written and verbal.
Community Management: Engaging with online communities, responding to comments and messages, fostering positive brand sentiment.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus, if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.