Walmart Digital Content Specialist

JOB PURPOSE

This role exists to drive best-in-class digital shelf execution and performance across Unilever's Beauty & Personal Care portfolio on Walmart.com and SamsClub.com. Through content optimization, analytics, and platform expertise, you will improve product discoverability, conversion, and sales performance while delivering outstanding consumer experiences.

You will partner closely with Sales, Brand, Supply Chain, and agency teams to identify opportunities, optimize content, and support continued business growth with one of Unilever's most strategic customers.

KEY RESPONSIBILITIES

• Own and lead digital shelf execution for Unilever's Beauty & Personal Care portfolio on Walmart.com and SamsClub.com.

• Manage content operations within Walmart Supplier One, including item setup, content publication, attribution management, and issue resolution.

• Drive content optimization initiatives to improve discoverability, conversion, and digital shelf performance.

• Execute content launches, refreshes, audits, and ongoing content governance activities.

• Analyze Walmart Scintilla data, content health metrics, and digital shelf performance to identify growth opportunities.

• Develop data-driven recommendations to improve sales performance and consumer engagement.

• Leverage SEO best practices and emerging AI-driven opportunities to enhance content visibility and conversion.

• Monitor competitive activity and category trends to inform content strategy.

• Partner closely with Customer Development, Brand, Supply Chain, and agency stakeholders.

• Ensure compliance with Walmart and Sam's Club digital content standards and requirements.

REQUIRED QUALIFICATIONS

• Bachelor's degree.

• 2+ years of experience in digital content management, eCommerce, or digital commerce.

• Experience managing product content within eCommerce, marketplace, or retailer.com environments.

• Experience with Walmart Supplier One and digital shelf management.

• Strong analytical skills with experience using Walmart Scintilla, content health metrics, and performance reporting.

• Strong project management, communication, and stakeholder management skills.

• Ability to manage multiple priorities in a fast-paced environment.

PREFERRED QUALIFICATIONS

• Experience with Syndigo, Content Pipeline, or similar content management platforms.

• Experience supporting Walmart content management processes and requirements.

• Experience within consumer goods, manufacturing, or CPG environments.

• Strong interest in AI adoption and leveraging AI-driven solutions to improve processes and performance.

ADDITIONAL INFORMATION

• Work Location: Rogers, Arkansas, USA.

• Travel Requirement: Minimal travel as business needs require.

• Work Arrangement: Office-based / Hybrid.

At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.

Unilever is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities.