Content & Social Media Specialist

Join us as Content & Social Media Specialist

JOB PURPOSE

As the Content & Social Media Specialist Belgium, you will be part of the Benelux Digital Marketing Team and report into the Digital Marketing Manager Benelux. In a nutshell, you are responsible for managing and optimizing onsite and ecommerce content, overseeing campaign and website enhancements, and coordinating both organic and paid social media as well as performance marketing activities. You will work closely with cross-functional teams to ensure brand consistency, drive digital innovation, and deliver engaging experiences for our audience across multiple channels.

You have a passion for growth and efficiency using data & insights. You can think in a creative and commercial way while at the same time understanding analytics & dashboarding. By doing this, you can connect business goals with technology/data development.

In addition, you bring strong project management skills, attention to detail, and the ability to juggle multiple priorities in a fast-paced environment. You are adept at writing and editing compelling content tailored for diverse platforms and have a keen understanding of SEO best practices and social media trends. Excellent communication and stakeholder management abilities are essential, as is proficiency in relevant marketing tools and platforms. Experience with content management systems (CMS), basic graphic design, and video editing is a plus. You are proactive, adaptable, and eager to continuously learn and stay ahead in the ever-evolving digital landscape. You’ll be part of a team that believes in doing work that matters — for people and the planet.

Because here, we don’t just hire for jobs. We invite you to be part of something bigger.

KEY RESPONSIBILITIES

• Onsite Content & Ecommerce Management
  • Onsite product edits (webshop manager): manage delistings, change packs, product launches & recipe changes on our UFS.com website (Unilever Food Solutions).
  • Onsite campaign edits (campaign manager):
    • Etalage homepage, campaign messages, banner planning
    • Event related landingpages & forms
  • Website optimisation (SEO, UX/UI, AB testing) – in collaboration with the Global Digital Marketing Team
• Social Media & Performance Marketing
  • Unpaid Social: planning & creation of Facebook & Instagram pages of UFS Belgium, Chef Wesley and Chef Brent
  • Paid Social (META): briefing & feedback on agency strategies
  • Search Engine Advertising-SEA (Google Ads): briefing & feedback on agency strategies

REQUIRED QUALIFICATIONS

• Entrepreneurial mindset – crucial for managing product edits, campaigns, and testing new ideas.
• Effective communicator – needed for working with digital teams and agencies.
• Ownership – responsible for successful launches and solutions.
• Commercial, strategic, and growth-oriented – drives campaign success and website optimisation.
• Eager to challenge norms and try new approaches – vital for ongoing improvements.
• Business savvy, linking data/IT with market needs – important for briefing agencies and aligning strategies.
• Clear objectives and deliverables – supports tracking and reporting.

PREFERRED QUALIFICATIONS

• Fluent in English, plus Dutch and/or French – needed for market and team collaboration.
• Test & learn attitude – essential for AB testing and performance analysis.
• Lifelong learner – ensures you stay current with digital trends.
• Appreciation for food – aligns with company culture.
• Proficient in design software such as Canva or Adobe Photoshop – valuable for creating and editing visual assets for campaigns and website content.

Always include your CV in English. If the job needs another language, you can also additionally add your CV in that language.

ADDITIONAL INFORMATION

Work location:

• Hybrid – Brussels, Belgium

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.