Premium Deo Customer Strategy and Planning Assistant Manager (Fixed-Term Contract)

JOB PURPOSE

We are seeking a dynamic and experienced Shopper Marketing Manager to join our trade marketing team. The successful candidate will be responsible for developing and executing shopper marketing strategies that drive brand growth and enhance the customer experience. This role requires a blend of creativity, strategic thinking, and analytical skills to create impactful shopper marketing programs.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

Activation and Visual Communication:

• Lead the development and implementation of in-store activation plans and visual communication strategies. (Planogram, shopper study)

• Ensure brand consistency across all shopper touchpoints

• Design and strategy of Instore program across all channels

D4R (Design for the Retailer) - Top 5 Customers:

• Collaborate with the top 5 customers to co-create omni-channel marketing plans.

• Tailor strategies to align with customer-specific goals and shopper insights.

Customer Relationship Management (CRM):

• Manage CRM strategies to foster customer loyalty and retention.

• Utilize CRM data to inform shopper marketing tactics and enhance the customer journey.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

Experiences & Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communication or a related field.

• Open for Fresh grads or with a maximum of 2-3 years of experience in shopper marketing, trade marketing, brand management, or a related field.

• Proven track record of developing and executing successful shopper marketing programs.

• Preferably experience working with major retailers and understanding of the retail environment.

Skills

• Strategic Thinking: Ability to develop long-term shopper marketing strategies that align with overall business objectives.

• Analytical Skills: Proficiency in data analysis and the ability to translate insights into actionable strategies.

• Project Management: Strong organizational skills and the ability to manage multiple projects simultaneously.

• Communication: Excellent verbal and written communication skills, with the ability to influence and collaborate with cross-functional teams.

• Creativity: A creative mindset with the ability to think outside the box and develop innovative marketing solutions.

• Technical Proficiency: Familiarity with CRM tools, data analytics platforms, and Microsoft Office Suite.

• Customer-Centric: A deep understanding of customer needs and the ability to design programs that enhance the shopper experience.

• Results-Oriented: A focus on achieving measurable results and the ability to adapt strategies to meet changing business needs.

• Team Player: A collaborative approach and the ability to work effectively with diverse teams.

• Adaptable: Flexibility and the ability to thrive in a fast-paced, dynamic environment.

Leadership

• Care Deeply: Cares deeply about how customers experience our brands every day, everywhere; about our people’s growth and development and our impact on the planet. Cares about our performance, to a point where it hurts when we don’t win.

• Focus On What Counts: Ruthlessly prioritizes what really, really matters, and allowing us to do better on fewer things. We set clear and stretching goals and recognize maximum performance impact.

• Stay Three Steps Ahead: Thinks boldly and creatively to make breakthroughs in performance. We are always curious and confident ─ anticipating and staying ahead of customer needs and external trends to beat the competition.

• Deliver with Excellence: Delivers everything we do with excellence and pace. We take personal ownership and hold each other to account – always finding a way to do what we’ve said we will do.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.