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Vietnam Ice Cream Customer Strategy & Planning Lead

Ho Chi Minh, Vietnam

Professional seated at a conference table with laptops and a presentation screen in a modern office setting
Job ID:
R-1171815
Date posted:
12/19/2025
Job Type:
Full time
Job Category:
Customer Development

Job Details

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Job Descriptions:

· Synergize/translate brand strategic directions and category marketing plans to customer/channel opportunities.
· Work jointly with marketing to match brands’ strategic objectives with customer/ market needs, analyze competitions and market landscape.
· Own S&OP input-output, manage and drive business performance in short term and long term. Lead sales gap-closure activities and optimization.
· Ensure brand volume and value growth in priority channels and customers
· Manage holistic customer/ channel investment for category opportunities (shopper marketing, trade marketing, in-store).
· Identify trade spending opportunities and allocate budget based on category priority and business needs.
· Collaborate closely with channel team in developing the category-channel strategy, shopper promotion and POSM alignment.
· Understand dynamic market situation and adapt trade strategies and plans on regional basis

Job Requirements:

· 5+ years of experience in category management/ channel/ trade marketing, preferrable within FMCG industry.

· Ability to work with people across various functions and levels.

· Strong negotiation skills to work with Field sales team.

· Strong analytical skills, organizational skills and business mind set.

· Strong in leadership and ability to coach a team.

· Proactive, confident, initiative and able to work with multiple priorities.

· Proficient in Microsoft Office Applications, particularly working skill in Excel

. Power BI knowledge will be an advantage.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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