Manager, Performance Analytics - PC

JOB PURPOSE

This role exists toadvance the Media Performance Analytics function, driving the development and execution of advanced measurement, insights, and analytics capabilities to optimize media investments and commercial outcomes. Partner with cross-functional teams to embed data-driven decision-making and foster a culture of continuous improvement. You’llbe part of a team that believes in doing work that matters — for people and the planet.

Because here, wedon’tjusthire forjobs. We invite you to be part of something bigger.

KEY RESPONSIBILITIES

• ​​Manage the implementation of media measurement frameworks, ensuring proper setup and reporting for campaigns, ROI analysis, attribution, and evaluation of campaign effectiveness.

• ​Collaborate witha team of analysts and internal stakeholders (e.g., Marketing, Customer Development, Data Engineering) and external partners/agencies.

• ​Work across teams to advancethe automation and visualization of media performance data, ensuringtimelydelivery ofactionable insights tostakeholders.

• ​Guide the development of predictive models and advanced analytics solutions for media mix optimization, audience segmentation, and channel performance.

• ​Champion the adoption of new tools, methodologies, and best practices in media analytics.

• ​Manage relationships with research and media agencies, ensuring alignment on KPIs and learning agendas.

• ​Present complex findings to senior leadership, translating analytics into clear business narratives and recommendations.

• ​Works closely with Data Engineering (for data and dashboards) and Advanced Analytics (formethodologyand experimentation). Does not own data pipeline development or statistical model design.​

REQUIRED QUALIFICATIONS

• ​​6+ years in media analytics, marketing science, or related fields (consumer goods experience preferred).

• ​Demonstrated leadership of analytics teams and cross-functional projects.

• ​Strong understanding of media measurement, ROI modeling, and campaign analytics.

• ​Well-versed in major media platforms such as Google, Meta, TikTok, and others, with hands-on experienceleveragingthese channels for campaign execution and optimization.

• ​Hands-on experience

• ​Excellentstorytelling,communication,and stakeholder management skills.

• ​Familiaritywith syndicated and retailer data (e.g., Nielsen,Vivvix,Pathmatics,Circana) is a plus.​

PREFERRED QUALIFICATIONS

• ​​Understandingofthe evolving retail media landscape, including Amazon/AMC, Walmart Connect,and Target/Roundel

• ​Understanding of digital marketing measurement tools (e.g., MMM,Attribution,Brand Health,Lift/Incrementality Testing, Data Clean Rooms)

• ​Advancedproficiencywith data visualization (Power BI, Tableau), cloud data platforms (Azure, AWS, GCP), and analytics tools (SQL, Python, Databricks)​