Global Assistant Brand Manager | Dirt Is Good

Job Title: Global Assistant Brand Manager | Dirt Is Good

Location: 100VE

Dirt Is Good (DIG) is one of Unilever’s most iconic and impactful brands with a global footprint exceeding €4 billion. More than just a laundry detergent, DIG is a movement that champions human values - resilience, growth, creativity, and emotional strength - through the freedom to explore, express, and experience life fully. Our latest global brand communication idea, Play On, reframes dirt not as something to be avoided, but as a powerful symbol of courage, exploration, and personal development. Our communications utilise the sporting arena to showcase the toughest stains, allowing the brand to resonate more fully in culture, with key partnerships including Arsenal Football Club, Usain Bolt, Caster Semenya, Vini Jr and more. In a world where people of all ages face increasing pressures and fewer opportunities for real, unfiltered experiences, DIG stands for something bigger: empowering humanity to embrace life’s messiness as a path to growth. We are redefining the laundry category by moving beyond product efficacy to focus on cultural relevance and human impact—and we’re looking for bold, purpose-driven thinkers to help us lead that transformation. The Dirt Is Good (DIG) brand (which groups multiple brand names under the same umbrella such as Persil in the UK, Skip in France and OMO in Brazil, China, Turkey and Vietnam) is the largest brand in Homecare with an annual turnover exceeding €4.2bn and a reach of 1.6 billion people per year (even more than Instagram!).

JOB PURPOSE

We are looking for a Global Assistant Brand Manager who will play a pivotal role in supporting the Social & Star Story Lead (2C) to revolutionise the brand’s approach to social by focusing on bold creativity, courageous decision making and cross-team collaboration.

This role sits within the Dirt Is Good Masterbrand team, where the successful candidate will be chiefly responsible for empowering and enabling the markets to activate across Digital and Social, becoming a driving force in how the brand becomes social-by-design. The person will also actively strategise, produce and launch social-by-design star stories which can be successfully deployed around the world to boost brand meaning and tap into culture.

RESPONSIBILITIES

• Social lead: Strategise, oversee and collaborate with our social agency to deliver a best-in-class new social account which maximises engagement.
• Social-by-design: Be a driving force behind the brand’s social plans, liaising weekly with global markets as part of our H1 pilot to boost social-by design WoW.
• Star Story toolkits: Lead on star story toolkits which facilitate markets
• to roll out key ideas to boost brand power across our global design markets.
• Star Stories: Assist on two of our biggest Star Stories of the year, launching in two of our key design markets, including strategy, production and launch – working with global markets and key external agency partners.
• AI and future-tech champion for Dirt Is Good, looking at how we can incorporate new tech into brand practices to boost creativity and efficiency.
• Comms Inclusivity Strategy: Assist on developing a 2D and comms inclusivity strategy for the brand, to be rolled out globally.
• Budget Management: Lead on Masterbrand budget management to ensure tracking of all spends and budgets.
• Agency Management: Lead on day-to-day management of global social agency and assisting on overall social strategy for the brand across
• Instagram, TikTok and LinkedIn.
• Collaborate to Excel: Working daily with external agency partners and partners to drive brand efforts, building rapport to push the boundaries and deliver consistently with excellence.
• Trend Monitoring: Lead on monitoring cultural, consumer, and category trends which could impact social efforts in local markets, and could be tapped into meaningfully by the brand to resonate in culture.

ALL ABOUT YOU

If you are passionate about building brands and revolutionizing how brands look at social-by-design comms – this could be the role for you!
We’re looking for someone with passion and drive to land key projects at speed, who can collaborate with a wide diversity of internal and external stakeholders and push the boundaries of brand plans.

You will thrive in this role with:

• Passion for top performance - you are proactive and passionate about making things happen. You have a willingness to raise your hand, step up and drive initiatives.
• Social-by-design mindset – not just a saying, but a way of viewing how we should be doing business and being unapologetic in continuing to
• push the brand to new heights and ways of working.
• Creative communication & storytelling – able to envision, craft and deliver a compelling narrative to consumers by tapping into culture trends and delivering high-quality comms across channels. Scope to craft content to post on global social account.
• Team-focused mindset – you celebrate others’ successes as much as your own, and you build rapport quickly amongst both internal and external colleagues to drive for success.
• Proactive and confident in taking ownership – leading initiatives, anticipating needs several steps ahead, and driving plans forward without waiting for direction.
• Accountable and trustworthy – capable of managing messages to senior stakeholders, presenting confidently and fully owning your deliverables.
• Strategic thinking with a strong brand guardian mindset – able to shape and scale strategy and work globally.
• Commercial acumen – confident in budget management and project PLEs.
• Agility & resilience – thrives in environments where there are numerous moving parts, adapts quickly, and drives pace in a fastmoving environment.

NOTES

Location

In September 2020, Unilever announced the intention to build a new sustainable campus site in Kingston, London.This site will house some employees who currently work in 100 Victoria Embankment in Blackfriars together with colleagues who are currently located in Lever House in Kingston. We are excited to be creating our own Unilever sustainable, agile work environment. The campus is due to be completed in 2026.

What We Offer

Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, subsidised gym membership, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion at Unilever | Unilever.

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