International Customer Strategy & Planning Manager - The Wellbeing Collective

Role Title:Wellbeing Collective International Customer Strategy & Planning Manager 
Location: 100 Victoria Embankment, London

THE WELLBEING COLLECTIVE:

Unilever has set out the bold ambition to be the world’s leading wellness organization. Our Wellbeing Collective (WBC) has bold ambitions to be a leader in the industry, driven by a portfolio of Wellbeing and Lifestyle brands. Over the past 5 years Unilever has acquired 7 brands that embody the Wellbeing purpose of health as a lifestyle pursuit. This portfolio includes Equilibra, Olly, Smarty Pants Vitamins, Liquid IV, Welly, Onnit, and Nutrafol. In addition to growing these brands in the US, the Wellbeing collective is looking to expand the brands into global markets. This is the role of our International Expansion organization. Our objective is to expand our largest brands Liquid IV, OLLY, and Nutrafol.

Today we have launched and are present in more than 7 markets, with plans for further expansion. Successful candidates for Wellbeing International Expansion have an entrepreneurial spirit and are bold thinkers, high-ownership doers, and door-openers with an unstoppable can-do mindset.  

JOB PURPOSE

The International Customer Strategy & Planning Manager will be responsible our Liquid I.V. international expansion. The Customer Strategy & Planning (CSP) role exists to put the customer at the heart of the Wellness Collective’s growth agenda, acting as the end-to-end integrator across strategy, insight, commercial planning, and execution. The role is accountable for shaping and delivering category-led, customer-first growth strategies that create value for both customers and consumers, translating global ambition into clear, executable commercial plans. By leveraging data, insights, and best-in-class planning frameworks, CSP ensures the Wellness Collective is the preferred strategic partner for customers, driving sustainable growth, profitable value creation, and flawless execution across markets.

MAIN RESPONSIBILITIES

Category Growth & Customer Strategy

• Lead the development of Customer Category Growth Strategies (CCGS) aligned to brand, category, and channel growth ambitions.

• Define clear category roles, growth drivers, and shopper missions through customer journey mapping, segmentation, and targeting.

• Ensure innovation, renovation, and activation plans are tightly aligned to customer and shopper needs.

• Act as the strategic thought partner to markets and customers on category growth opportunities.

Strategy, Insights & POSM Excellence

• Deploy and embed best-in-class POSM and execution toolkits to drive consistent, high-quality in-store execution.

• Lead the development of future-focused retail concepts aligned to CCGS and brand growth priorities.

• Build and nurture communities of best practice across markets for shopper marketing and execution excellence.

Commercial Planning (Pack, Price, Channel, Digital)

• Define and embed global pricing and PPA principles, ensuring consistency, competitiveness, and value creation.

• Partner with markets to build strong commercial acumen, best practices, and performance culture.

Net Revenue Management & Trade Investment

• Lead strategic direction for net revenue management and trade investment across levers (pricing, promo, mix, terms).

• Set clear pricing corridors and guardrails to mitigate risk and support sustainable growth.

• Partner with finance and markets to optimise ROI on trade and commercial investments.

• Drive continuous improvement in commercial effectiveness and value delivery.

WHAT YOU NEED TO SUCCEED

Experiences & Qualifications

• Proven experience in customer strategy, commercial planning, or category leadership, with a strong track record of delivering sustainable, profitable growth.

• Solid grounding in customer management and selling fundamentals, with the ability to translate insight into clear commercial action.

• Demonstrated experience working across pricing, pack architecture, trade investment, and P&L, with a strong understanding of value creation.

• Experience operating in complex, fast-moving environments, balancing strategic thinking with hands-on execution.

• Track record of leading and developing teams, building capability, and fostering high performance (direct or indirect leadership).

• Strong exposure to cross-functional ways of working, partnering effectively with Marketing, Finance, Supply Chain, and Digital.

• Experience in international or multi-market environments preferred, with an ability to scale frameworks while allowing for local nuance.

• Proven relevant commercial experience (e.g. CSP, Category Management, Commercial Planning, Customer Strategy, or Senior Account Leadership).

Leadership

• You are energized by delivering fantastic results.

• You are an example to others – both your results and your resilience.

• You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work.

• You must also focus on the Consumer and what they need.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. Should you require additional information or reasonable adjustments to allow you to present your best self during this process, please contact Nicole Migliaccio at Nicole.Migliaccio@unilever.com.

For any further questions please contact the Hiring Manager: Alix Etherington

NOTES

• Please apply via this portal as e-mail applications may not be processed and include your Future Fit Plan if possible.

• By applying for this vacancy, you are confirming that you have made your Line Manager aware of your application and that you are at a point in your career with Unilever where it is appropriate for you to be applying for other positions.   

• Should you require additional information or reasonable adjustments to allow you to present your best self during this process, please contact your Talent Partner Sarah Brough on Sarah.Brough@Unilever.com

WHAT WE OFFER

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all. 

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion (unilever.com).

Location

In June 2020 we announced our plan to consolidate a number of Unilever’s offices across the South East of England into a new Unilever campus in Kingston-upon-Thames in or around early 2025. However, on the 08 August 2024 we announced to our existing staff our proposal to retain our central Head Office in London, 100 Victoria Embankment (“100VE”) until our lease expires in 2027. As a result of this new proposal, we will be consulting with our existing staff, and new joiners who join during this period of consultation at 100VE, on the proposal made in August 2024. During consultation we will clarify the future location of each team and function. This means your role will either be based in 100VE until 2027 or in Kingston-Upon-Thames from early 2025. As we are yet to commence consultation on the proposal you agree, until such a time when consultation has concluded, your normal place of work as set out in the enclosed Statement of Terms & Conditions will be 100VE. You agree that on the conclusion of the consultation your place of work will be 100VE or 100VE until early 2025 and then Kingston-upon-Thames ("the locations") and you will be notified of which of the locations will be your place of work after that consultation ends.

Relocation to the UK

Please be aware if you are applying for this role from outside the UK, if successful, your application will be treated as a self-initiated Change Location Outside of Country (CLOC) transfer. This means any relocation costs must be self-funded with the potential to reclaim some specific pre-approved expenses up to £5,000. Please speak to your Talent Partner if you have any questions