Global Brand Engagement Specialist Sunsilk/Seda

São Paulo, Brazil

Professional seated at a conference table with laptops and a presentation screen in a modern office setting

Job ID:: R-1172211
Date posted:: 01/06/2026
Job Type:: Full time
Job Category:: Marketing

Beauty & Wellbeing (B&W) brings together some of Unilever’s most exciting categories, including Skin Care, Hair Care, Prestige Beauty, and Health & Wellbeing. The portfolio spans iconic global brands such as Dove, Sunsilk, TRESemmé, Vaseline, Dermalogica, and Living Proof, as well as fast-growing nutrition brands like Liquid I.V., Nutrafol, and OLLY. The B&W team is united by a strong consumer focus and a passion for winning, with the ambition to create desire, pioneer trends, and deliver meaningful beauty benefits at scale.

Hair Care is the largest category within B&W and plays a crucial role in driving cultural relevance and business growth. Within this portfolio, Sunsilk stands out as one of Unilever’s most loved and widely recognized hair care brands, particularly strong in emerging markets and deeply connected with young women. Rooted in optimism, accessibility, and progress, Sunsilk has a long history of democratizing hair care through expert-backed, trend-led, and culturally relevant innovation.

Today, Sunsilk is entering a new phase of transformation, fueled by a refreshed brand world and a bold point of view around “Hair Play” and self-expression. With a clear ambition to drive growth through innovation, culture, and community, the brand offers a unique opportunity to shape how hair care shows up across markets. Working on Sunsilk means combining creativity and rigor, local relevance and global vision, while contributing to one of Unilever’s most strategic and high-potential brands for the future.

JOB PURPOSE

This role exists to bring Sunsilk’s purpose-led brand engagement to life across LATAM, turning insight into impactful communication, culture-driven campaigns, and innovation launches. You will help shape a brand that empowers self-expression through hair, combining creativity and rigor to drive growth across diverse markets.

You’ll be part of a team that believes in doing work that matters — for people, culture, and beauty. Because here, we don’t just hire for jobs. We invite you to be part of something bigger.

KEY RESPONSIBILITIES

Co-lead the development and execution of Sunsilk’s ENGAGEMENT strategy and communication architecture across LATAM markets
Design and deliver regional engagement plans in close collaboration with local market teams
Lead development, adaptation, and deployment of brand engagement campaigns and assets (ATL, Digital, Social, PR, Content, Tech)
Act as project lead for core brand communication projects, ensuring OTIF delivery and high creative quality
Manage project execution including video (TV/digital), social, PR, content and technology assets
Enable precision and targeted marketing through creation of digital and social-first assets
Track and govern the correct implementation of Distinctive Brand Assets across markets
Partner closely with creative and production agencies to deliver best-in-class creative output
Drive excellence in Others Say, Digital and Technology, maximizing earned media opportunities
Contribute to STRATEGY and INNOVATION, including co-leading the regional strategic roadmap, defining innovation architecture with BU teams, and managing E2E innovation launches in selected LATAM markets

REQUIRED QUALIFICATIONS

Bachelor’s degree in Marketing, Advertising, Communications, PR or related field
Experience in brand communication or engagement roles (global or local)
Strong experience across communication mix including ATL, Digital, Social, PR and Content
Passion for the Beauty category (hair care strongly preferred)
Advanced English proficiency

PREFERRED QUALIFICATIONS

Experience in premium beauty, skin care or hair care brands
Strong understanding of the Brazilian media and digital landscape
Spanish proficiency

Na Unilever, a inclusão está no centro de tudo o que fazemos. Recebemos candidaturas de todas as origens e estamos comprometidos em criar um ambiente onde todos possam prosperar/ter sucesso. Todos os candidatos receberão consideração justa e respeitosa, e apoiamos ativamente o crescimento e desenvolvimento de cada colaborador.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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