Senior Global Brand Manager - POND'S

JOB TITLE:Global POND’SSenior Brand Manager
JOB LOCATION: Singapore

MAIN JOB PURPOSE:

The POND’S brand has recently undergone a major transformation, and this role is pivotal in ensuring the continuity, consistency, and growth of that transformation. The roleinvolves leadership in innovation design, overseeingPOND’S Horizon 3global innovation and communication developmentas well as POND’S Masterbrand strategy.Additionally, this role will spearhead POND’Ssocial-firsttransformation by driving strategic digital, social, and PR initiatives to further elevate the brand’s presenceand relevanceglobally.

ABOUTPOND’S:  

The POND’S brand has transformed the face of beauty for over a century. From inventing beauty essentials like the classic Cold Cream Cleanser to pioneeringNiasorcinolTMthat works100x better than Vitamin C, and innovating Micellar Water with Vitamins, POND’S meets the skincare needs of women across the world. Its transformative skincare solutions are backed by the expertise of thePond’s Skin Instituteand have been trusted by women throughout history to help them be their most beautiful selves.  

JOB DESCRIPTION:  

Global Innovation & Communication Development
-Lead the Horizon3Innovationsfor Pond’s Globally:Spearhead the nextinnovationsof POND’s, planned for 2027/2028.
- Co-Lead Future Envisioning &MasterbrandStrategy:Develop strategies to position POND’s as aPremium,Expert, Social-firstbrand.
- End-to-End Innovation Management: Identify business opportunities, gather consumer insights, create product propositions, and manage cross-functional teams (R&D, Supply Chain, Finance), along with external agencies, to ensure on-time and in-full (OTIF) new product launches.
-Localization & Stakeholder Management:Tailor global project mixes to meet the competitive landscape and local market insights.

Digital, Social, & PR Leadership:
- Digital Transformation: Lead the digital-first integrated communications strategy for POND’S, focusing on social and influencer marketing, eCommerce acceleration, beauty tech, and PR.
- Others Say Strategy: Develop and execute a robust "Others Say" strategy, influencing the brand team and markets to achieve excellence in digital and influencer marketing.
- eCommerce Growth: Identify and execute strategic levers to accelerate POND’s eCommerce growth globally.
- Innovative Digital Solutions: Drive the creation and implementation of digital solutions that embody the brand’s point of view.
- Beauty Tech Leadership: Enhance POND’s beauty tech platform, working towards ambitious user acquisition targets through collaboration with retail partners, developers, and brand teams.

KEY SUCCESS MEASURES:
-Innovation Funnel Sufficiency: Ensure a robust pipeline of innovative products.
- Brand Health & Equity:Partner with BU key stakeholders to sustain and grow the brand’s market share.
- 8-Quarter Rolling Plan Delivery: Execute brand and innovation strategies effectively within the agreed timelines.
- Digital & PR Excellence: Establish best practices in digital, social, and PR, ensuring high engagement and strong results.

KEY SKILLS:
- Innovation Management & Gatekeeping
- Consumer Insight & Category Knowledge
- Digital & Social Media Expertise
- Strategic Thinking & Analytical Acumen
- Influencing & Leadership Skills
- People Management
- Brand Passion & Growth Mindset

JOB REQUIREMENTS:
-Bachelordegreeorabove;
-Minimum 8 years in marketing, with significant experience in NPD, digital marketing, and people management. Experience in the beauty/skincare industry is advantageous.
-Proven ability to lead complex projects, drive innovation, and manage digital transformation. Strong communication, collaboration, and strategic thinking skills are essential.

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This role is a unique opportunity to leadPOND’Sthrough its next phase of growth and transformation, combining cutting-edge innovation with a forward-thinking digital strategy to reinforce POND’S position as a leading global skincare brand.