Platform Lead

Job Title: Platform Lead

Location: Thailand

About the Role

Lead Unilever Thailand’s 1UL dCommerce platform strategy and execution, driving accelerated growth across marketplaces, eRetailers, and emerging digital channels.

This role owns the end-to-end platform agenda—spanning customer partnerships, digital shelf excellence, and data-led growth—while embedding a One Unilever (1UL) approach across Business Units to maximise scale, efficiency, and impact.

Key Responsibilities

1. 1UL Platform Strategy & Growth

• Own and deliver the 1UL dCommerce platform strategy across key platforms (pureplay and social commerce)
• Drive accelerated growth through clear channel priorities and platform-specific strategies
• Identify and unlock growth drivers across:
  • Traffic
  • Conversion
  • Assortment
  • Basket size

2. Customer & Platform Partnerships

• Lead strategic partnerships with top dCommerce platforms
• Own Joint Business Planning (JBP), negotiation, and performance governance
• Drive alignment across Business Units to present one unified Unilever face to customers

3. Commercial Planning & Activation

• Lead planning and execution of key commercial moments (e.g. 9.9, 11.11, 12.12 campaigns)
• Integrate marketing, media, and Customer Development activities for maximum impact
• Ensure flawless execution across:
  • Promotions
  • Visibility
  • Conversion levers

4. Data, Analytics & Performance

• Own performance tracking across:
  • Sales
  • Traffic
  • Conversion metrics
• Translate insights into actionable growth plans and investment decisions
• Deliver monthly and quarterly performance reviews with clear recommendations

5. 1UL Capability & Transformation

• Drive dCommerce capability building across Customer Development (CBD), Marketing, and cross-functional teams
• Lead rollout of global tools (e.g. PSO, search optimisation, content frameworks)
• Champion digital-first, data-led ways of working
• Collaborate with supply chain teams to ensure:
  • Real-time inventory accuracy
  • Fast fulfilment
• Test and implement new tools, integrations, and automation to improve operations and customer experience
• Stay ahead of eCommerce trends, platform updates, and emerging opportunities

What You Need to Succeed

Skills & Experience:

• 3–5+ years in Customer Development, eCommerce, or Digital Commerce
• Strong understanding of Thailand’s dCommerce ecosystem (marketplaces, players, dynamics)
• Proven experience managing key accounts and delivering growth through JBP
• Strong analytical capability with ability to translate data into commercial action
• Experience in:
  • Digital shelf management
  • Search optimisation
  • Online execution (preferred)
• Strong stakeholder management across multiple Business Units (1UL mindset critical)
• Agile, entrepreneurial, and comfortable in a fast-paced, evolving environment

Leadership Behaviours:

• Strong ownership with end-to-end accountability
• Ability to simplify complexity and drive speed in execution
• Collaborative and influential across teams and business units
• Passion for digital growth, innovation, and transformation

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.