CX Lead Generation Specialist - Boston

CXLead Generation Specialist-Unilever Food Solutions 

Location: Remote–Boston

Who We Are

Unilever Food Solutions (UFS) is the €3bn+ foodservice division of Unilever. It leads the dynamic Food Service market across its categories and has ambitious growth objectives, marketing a range of professional food and beverage products and services to operators across 72 countries.  UFS prides itself on creating value for its customers through culinary solutions and improving the food experience for everyone from distributors and operators to diners and consumers. 

UFS is accelerating its digital transformation to fuel growth through data driven and technology enabled Go-to-Market (GtM) capabilities. Our global ambition is to reach 3 million operators by 2030 via an online & off-line contact strategy. Within the US, the focus of UFS Customer Development and Marketing is to engage with customers in unique and specific ways to generate demand for our professional brands and create long term value for our partners. 

Pay: The pay range for this position is$58,700 to $86,280. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. 

Bonus: This position is bonus eligible. 

Long-Term Incentive (LTI): This position is LTI eligible. 

Benefits: Unilever employees are eligible toparticipatein our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverage for health insurance and retirement benefits will bein accordance withthe terms and conditions of the applicable plans and associated governing plan documents.

Job Purpose:

As aCXLead Generation Specialist, you will bea key member of amarket salesteam tasked to drivesustainable businessgrowth vianewOperatorswins in a specific geographic marketand asfundamentalefforts to ensureyour success you will:

• Help shorten the sales cycle by creatingnew contacts with targetedrestaurantsand non-commercial accountswith the intent to bring new culinary inspiration to their menus. 

• Develop a collaborative calendarprocesswiththe Territory Development Managers in the market tobring new customer meetings into their schedules and prepare them forsuccessfulculinary ideations

• Follow throughwithmarketing action plansABM(Account Based Marketing)where customer leads need to becontacted after responding to UFS marketing campaigns

• Create Penetration playbook, build basket affinities for Citadel

• ConductAnalysis usingsales data andTrade Partner Playbooks to create priority customer urgent actionsfor customers at risk of lapsing and customers on the verge of becoming loyal customers

• Utilize Salesforce, Firefly to better target non-commercial operatorleadsin Education and Entertainmentchannels. Connect with and secure new meetings with key stakeholders

• Support theuniqueOperator Groupin your market by helping design action and engagement plans with TDMs.(example:NYC / Deli)

• Accountable forhelping the regiondeliver business targetsin Sales $, Reach & Penetration,and market sharefor operatorsand reduce average sales cycle by 25%

• Provide virtual culinary consultation to targeted operators as you contact themto further interest in business partnerships

• Conduct F2F and Virtual Sampling, Ideation, Cooking Demo using culinary knowledge to secure new opportunities or increase volume usage by new menu applications or intoexisting dishes. Use relevant selling stories to help deliver the revenue savings and or efficiency improvements from UFS solutions   

• Build & Nurture relationships with key Trade Partners and local Distributor Sales Rep’s 

• Implement Contact Matrix for Key Trade customers with a Squad approach (where possible) for more effective customer management

• It is an exciting role and a great development opportunity for an ambitious and motivated individual.It’sa role where the right individual can really make a difference.

Digital & Data Responsibilities

• Engage on automated warm leads & targeted leads driven via CRM (Salesforce)  

• Drive conversion of leads in territory  

• Grow penetration strike rate target achievement based on SKU prioritization.  

• Data Enrichment – continuously enrich all operator data to ensure personalized content  

• Implement Omni channel (On and Offline) contact strategy for your territory 

EssentialQualifications:   

• 2-3 years of workingexperiencepreferablyin the Foodservice Industry  

• Proventrack recordin sales, preferably in the Foodservice Industry  

• Digital &Data analysis, compiling action plans from insights

• Strong working knowledge of Excel, MS Office, Power BI

Unilever Performance Behaviors:  

• 3 Steps Ahead

• Focus on What Matters Most

• Deeply Caring

• Deliver with Excellence

Our Culture

• Caring Deeply 

• Positive Tensions for Bigger Outcomes, Fairness and Transparency, Performance AND care 

• Staying Three Steps Ahead of the Market 

• Build Future While Delivering today, Think Big simplify, commit, Lead Shape Disrupt Mkt  

• Delivering with Excellence 

• Pride in our Execution, Best in Reality, Developing Breakthrough solutions 

• Focusing on What Matters Most 

• Fewer Bigger Things, Fight for What matters most, Challenging and Debating Right Choices

What We Can Offer You