Shopper Experience Ego

SHOPPER EXPERIENCE SPECIALIST EGO

Function: Marketing

Work level: 1D

Reports to:

Scope: Local

Location: Bosques , Ciudad de México

Terms & Conditions: Full time role. Hybrid system.

JOB PURPOSE
•The Brand Expert that analyzed brand performance on market, to creative strategies and plans to guarantee brands growth and constant share of market gain.
•Lead in developing and executing Brand activations, shopper & retail experiences (POS materials artwork, in-store activations).

KEY RESPONSIBILITIES
• Analyze the performance of brand experiences, tracking key metrics such as attendance, engagement, social media buzz, and sales impact to measure ROI and inform future strategies. 
• Develop and execute innovative and engaging brand experiences that connect with the target audience, reinforce brand positioning, and drive measurable results.
• Lead the planning and execution of in-store activations, events, and retail experiences, creating memorable moments that enhance the shopper’s journey and drive sales.
• Coordinate influencer marketing, content creation and media plans with cross functional teams to expand brand awareness.
• Manage external agency, providing clear briefs, overseeing creative development, and ensuring seamless execution within budget and timeline parameters.
• Desing and execute attractive and competitive on packs to impulse Sell Out growth.
• PMO for local innovations. Including calculation size of opportunity, business case and commercial strategy for deployment.
• Price strategy: analysis, execution and performance tracking

REQUIRED QUALIFICATIONS:
• Proven Experiential Marketing: Typically, 3+ years of experience directly conceiving, planning, and executing brand plans and performance tracking, ideally with a digital-first approach understanding.
•Track Record in Beauty FMCG (preferred): Experience within the beauty industry or with beauty brands is highly advantageous, understanding the target audience and trends.
•Project Management Prowess: Evidence of managing complex projects with multiple stakeholders, budgets, and timelines, ensuring successful delivery.

• English: fluent for professional performance

PREFERRED QUALIFICATIONS:
Data Analysis Skills:

•Comfort using data to track activation performance, financial metrics, measure ROI, building business cases and inform future strategies.

Brand Strategy & Vision:
•Brand Understanding: Deep understanding of brand identity, values, and how experiences can effectively translate and reinforce them to consumers.
•Strategic Alignment: Ability to align activations with overall brand goals and marketing objectives, ensuring consistency in messaging and brand expression.

Experiential Marketing Expertise:
• Shopper Journey Mapping: Analyzing and optimizing the customer journey across all touchpoints (online store, social media, physical retail if applicable). This includes identifying pain points and opportunities to enhance the experience at each stage.
• Event Planning & Execution: Strong organizational and logistical skills to plan, manage, and execute brand activations, events, and retail experiences flawlessly, whether online or offline (e.g., pop-up events, influencer partnerships, interactive digital campaigns).
• Online and Offline Experience: While the role requires a digital-first approach, proven success in designing and executing impactful brand activations in both online and offline environments.

Shopper Journey & Retail:
• Retail Understanding: Knowledge of visual merchandising, store design principles, and in-store customer experience tactics.
Project & Budget Management:

Digital Fluency & Technology:
• Digital Marketing Integration: Understanding of digital marketing channels and tactics to amplify brand experiences, drive online engagement, and track results.
• Passion for Beauty: A demonstrable passion for the beauty landscape, its products, keeping up with trends, innovations, and key players, reflecting a genuine enthusiasm for the field.
• Beauty Consumer Insight: Deep understanding of beauty shoppers' motivations, behaviors, and preferences. This includes the ability to tailor experiences that resonate with the target audience and drive desired actions.
• Trend Awareness: Keeping up with emerging technologies, experiential trends, and competitor activations in the beauty space to stay ahead of the curve and identify new opportunities.

Creative & Analytical Skills:
• Visual & Sensory Storytelling: Strong aesthetic sense and understanding of how to create visually captivating experiences that appeal to the senses, which is particularly important in the beauty industry.
• Data Analysis & Reporting: Ability to track and measure the impact of activations, using data to optimize future experiences, demonstrate ROI, and inform strategic decisions.
• Teamwork & Collaboration: Ability to effectively collaborate with internal teams (e.g., marketing, sales, creative) and external partners (e.g., agencies, vendors) to deliver seamless brand experiences.
• Communication & Presentation Skills: Excellent written and verbal communication skills to articulate ideas, present concepts, and inspire stakeholders.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.