CMI Lead, PC, Bangladesh

Unilever is currently hiring for: Personal Care CMI Manager Function: Marketing Work Level: WL2 Reports to: PC PTAB Head of CMI Scope: Market (Bangladesh) Location: Bangladesh (Dhaka) Terms & Conditions: Local ABOUT UNILEVER With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that has a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future. BUSINESS INTRODUCTION Personal care (PC) is one of the Business Groups of Unilever. It has a turnover of more than 12Bn Euros. It has three categories – Skin Cleansing, Deodorants and Oral Care. Most of the turnover comes from 8 Power brands – Dove, Rexona, Lux, Pepsodent, Axe, Lifebuoy, Dove Men+Care and CloseUp, with 5 of the 8 power brands having a turnover of more than 1 billion Euros. PTAB is one of the Business Units of Unilever and spans across Pakistan, Turkey, Arabia and Bangladesh. Within that, Bangladesh Personal Care is a €140m business and commands the position of market leader in Skin Cleansing and Oral Care (2.3 relative share vs next largest player). Strategically critical for PTAB PC, it operates with 5 strong brands (Dove, Lux, Lifebuoy, Pepsodent & Close Up), 3 of which are power brands for Unilever globally and 4 are among the top 10 brands for Unilever Bangladesh. With its large consumer base and strong market position, PC Bangladesh is the 2nd biggest market in PTAB region and holds clear strategic importance for the region, offering massive opportunities for innovation and premiumization. JOB PURPOSE Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately grow as a professional. If you are curious by nature, energized by connecting the dots and uncovering growth opportunities within complex data, and passionate about being a co-pilot to drive business impact through intimate understanding of consumers; then this role is just for you. WHAT WILL YOUR MAIN RESPONSIBILITIES BE The BU CMI Manager will identify and translate consumer needs, insights and behaviors to guide category strategy, brand communication, innovation and marketing initiatives for the Business Unit. • Identifies consumer, market, channel, community, cultural and trends insights for social and sales channels, brand engagement and demand generation with the ultimate goal of translating these into an agile insights ecosystem which provides business with a competitive edge to stay ‘three steps ahead’. • Provides discernment on what really matters to perform: independent and fearlessly impartial. Delivers fact based, objective solutions for integrated insights & measures. • Translate performance metrics into growth opportunities and insights into actions for the business. • Closely works with the PC marketing and customer teams — across the categories— to unlock competitive growth. • Analyzes category and brand performance, identify opportunities and risks, and clearly articulate what the data means for the business. • Drives premiumization of our portfolio ahead of the market. • Solves business issues and fuel category growth, delivering insights that inform strategy, innovation, and in-market execution. • Facilitate & lead Insights across a plethora of insights’ sources available – primary & secondary, internal & external to weave into a simplified story which drives a clear call to action and impact. All this needs to translate to strategic differentiation with commercial value. • Synthesizes complex data into clear narratives and influence stakeholders through impactful, insight-led recommendations. • Anticipate the future and basis the same build market shaping repeatable, scalable models. • Drives social listening to steer the social-first marketing agenda through effective use of global and local platforms. • Media channel and multi-platform insights that define the role of each media channel and define strategy. • Generate Content insights to enable brands develop relevant, resonant and truly unmissable ads across media platforms. • Work closely with key partners and help develop and execute learnings agendas to drive business objectives. • Collaborate with agencies to design and implement necessary research for identifying and solving business problems. • Develop Leadership behaviours for self as well as talent & team development capabilities, with particular emphasis on ability to build and drive internal with external alliances and capabilities from scratch, and productive virtual relationships with all Brands, BUs and cross functional teams. • Build Insights & data capability within Bangladesh. Key deliverables include IBP, category reviews, channel and competitor deep dives, innovation analyses, category trend POVs, and brand growth forecasting, ensuring insights are forward-looking and decision oriented. WHAT YOU WILL NEED TO SUCCEED Experiences & Qualifications: Previous experience roles (non-exhaustive) • 8+ years of experience in CMI • Strong understanding of consumer and retail panels • Strong knowledge of research tools & methodologies • Category & Brand partnering exposure • Strong people leadership Skills • Highly fluent in data, with the ability to turn complex analyses into clear, compelling business stories. • Comfortable with ambiguity, able to identify the core business question and cut through complexity. • Effective in fast-paced environments, with strong prioritization and stakeholder management skills. • Future-focused, integrating multiple data sources to anticipate trends and guide the business forward. • A collaborative project leader, capable of orchestrating agency partners to deliver impact. • Brings strong business acumen. • Excellent communication and interpersonal skills, with proven ability in building relationships and positively influence others at all levels of an organization. • Experienced in using predictive and advanced analytics to inform key decisions across consumer touchpoints. • Able to assess channel dynamics and uncover new opportunities for growth through data. • Able to define, segment and generate tailored segments and target audiences for differentiated Power Brands in a portfolio of brands. LEADERSHIP: You are expected to be a Leader of Change. People look to you to provide safety in a storm, and you also appropriately challenge to get even better results. You role model resilience and care. You navigate uncertain times by flexing plans and your leadership style, always with authenticity. You are responsible for delivering to the highest standards. You must be resilient so you can lead others to deliver with passion through uncertainty and create opportunities through the core and beyond. You must be able to flex your style and your plans to guide others through difficult times. • Stay 3 Steps Ahead - You are bold and creative in your thinking to make breakthroughs in performance. Anticipating and staying ahead of consumer needs, external trends, and competition, shifting from reacting to leading, shaping, and disrupting the market. • Delivering with Excellence - The emphasis on delivering everything with excellence and pace, taking personal ownership, and holding each other accountable. We aim to shift from pride in thinking to pride in execution, developing breakthrough solutions. • Care Deeply - You care deeply about consumers, shoppers and customers and look forward to forward-thinking strategies that push creative boundaries. • Focus on What Counts - You ruthlessly prioritie what really, really matters, allowing us to do better on fewer things as a business. We set clear and stretching goals and drive maximum brand growth. At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee. ARE YOU INTERESTED? Please apply via this portal as e-mail applications will not be processed. By applying for this role, you are confirming that you have informed your Line Manager and that you are at a point in your career with Unilever where it is appropriate for you to be applying for other positions. We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. Should you require additional information or reasonable adjustments to allow you to present your best self during this process, please contact your Talent Partner.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.