UFS NAM ABM & Lead Management Supervisor

Strategy & Planning

• Define ICP, account scoring& tiers (leveragingmultiple 1st,2ndand 3rd party data sources) and channel mix (Acquire: Social, Search, Programmatic, Offline Event/ SR; Engage: Website/ APP/ SMS/ EDM; Convert: SR/ Sysco/US Foods/RD/Amazon/FSD).

• Set account- and lead-level qualification (MQA/IQA & MQL/SAL/SQL) and the ABM roadmap.

Experimentation & Rapid Iteration

• Collaborate with marketing& CD team, run continuous experiments across:
  audiences, offers (samples/pilots), creative, content, cadence, channels (social/search/programmatic/email/SMS).

• Test hypotheses quickly,validate withdata, and scale what works.

• Build a backlog of high-impact experiments to accelerate acquisition and qualification.

Process & Orchestration

• Build playbooks for each segment: triggers, offers (samples/pilots), content direction, andsalesSLAs. 

• Own lead routing & handoff design, eventworkflowsand conversion feedback loop.

• Working with marketing,CDand tech team to deploy the automation journey through Marketo and CRM.

• Incorporate with the AI Transformation agenda, to embed your best practices into: AI lead scoring, AI-driven personalization, AI ABM play orchestration, Next-best-offer for operators

Measurement & Optimization

• Define the KPI tree for every stage of the funnel (reach → engagement → qualification → conversion). Builddashboardstracking andmonitoringthe funnel impact.

• Present insights to CD, Marketing, and Leadership; run quarterly business reviews (QBRs).

QUALIFICATIONS AND EXPERIENCE REQUIREMENTS

Education & Experience

• 5+ years in B2B growth, ABM, demand generation, marketing operations, or growth experimentation.

• Demonstrated success improving lead quality, conversion rates, and pipeline efficiency.

• Operational experience with ABM platforms, CRM (Salesforce), and MAPs (Marketing Cloud or Marketo); hands-on enough to test/QA, while partnering with data/tech forimplementation.

• Strong understanding of attribution models, multi-touch journeys, and CRM-to-CDP integrations. 

• Food-service/CPG B2B context (Sysco, US Foods, Restaurant Depot/Instacart, Amazon) is aplus;familiarity with privacy basics (CCPA/CPRA, CAN-SPAM, GDPR).

Skills & Capabilities

• Growth hacker mindset: rapid testing, ruthless prioritization, data-driven iteration.

• Strong analytical skills—comfortable interrogating behavioral data, intent signals, and funnel metrics.

• Deep understanding of B2B buying journeys and restaurant/foodservice operator dynamics.

• Skilled in building process flows, lifecycle maps, SLAs, routing logic, and ABM playbooks.

• Excellent communicator—able to align Sales, Marketing, Culinary, Data, IT, and agency partners.

• Highly autonomous, entrepreneurial, andexecution-oriented.

Our Culture

• Caring Deeply  

• Positive Tensions for Bigger Outcomes, Fairness and Transparency, Performance AND care  

• Staying Three Steps Ahead of the Market  

• Build Future While Delivering today, Think Big simplify, commit, Lead Shape Disrupt Mkt   

• Delivering with Excellence  

• Pride in our Execution, Best in Reality, Developing Breakthrough solutions  

• Focusing on What Matters Most  

• Fewer Bigger Things, Fight for What matters most, Challenging and Debating Right Choices 

What We Can Offer You

Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Check Out Our Space | Focus On Sustainability