Senior Global Brand Manager - Vaseline

Unilever is currently hiring for Senior Global Brand Manager - Vaseline (PTAB Dock for Vaseline)!
Function: Marketing
Work Level: WL2
Work Location: Karachi/Dhaka HO
Reporting to: (Global Brand Director, Vaseline & Skincare lead for PTAB)
Terms & Conditions: Full-Time


BUSINESS CONTEXT:
This role is to be the PTAB brand manager lead for the Vaseline Global BG team. In addition- This role provides an opportunity to work on Global markets on the Core platform.

Vaseline is the largest & ONLY 1 Billion € skin care brand globally, with a truly global presence across diverse markets like the US, Southeast Asia, China, Africa & South Asia. In recent years, Vaseline has been awarded the B&W Brand of the year & it consistently outpaces B&W growth globally, year on year.
PTAB is among the top 5 markets globally & has the potential to be a big growth driver for Vaseline. Body care, especially body lotions, is a hugely under-penetrated category & therefore a massive headroom for growth.

Across markets, Vaseline is the largest Body Care brand both in share & brand power. As market leader,
Vaseline is at the cusp of reimagining the body care landscape, leading the face-ification of the body. The platforms to lead this change are as diverse as the legacy wonder jelly to new age Gluta Hya & a therapeutic offering in Pro Derma.

JOB PURPOSE
Vaseline is offering a Brand Crafting role to do some fundamental work on Core + exciting new innovations. The brand is evolving from the memory of a legacy portfolio to now building itself as a skincare moisture led master brand. This role provides an opportunity to work on Global markets on the Core platform.

WHAT WILL YOU BE RESPONSIBLE FOR
Brand Strategy
• Strong business understanding – from external and internal PoV.
• Ability to translate market forces and cat strategy into long-term brand strategy to unlock this underpenetrated category.
• Clear identification of the source of growth for all brand innovations and campaigns to help design JtbDs.

Consumer Intimacy
• Put the consumer at the heart of all strategy and execution.
• Identify real consumer problems and solve them using insightful innovations & impactful communications to drive brand growth.

Project Management
• Work with R&D, Supply Chain & Finance teams for bringing to life the innovation pipeline and ensure the timely delivery of projects.
• Ensure timely delivery of projects and help deliver business metrics of turnover, gross margin, and share.

Mix Design & Execution
• Create the comms strategy for the brand and bring it to life across all campaigns based on true consumer insights.
• Work with creative agencies and production houses to bring alive brand JtbDs through the process of issuing briefs, providing feedback, consumer testing, and final production.
• Create Brand Experience Toolkits to enable 360 deployments of campaigns across multiple media channels.
• Collaborate with R&D to create winning products on core and new innovations to help drive greater loyalty.
• Create pack designs with design agencies basis consumer insight and trade/channel realities.

Stakeholder Management
• Interface regularly with senior stakeholders from country, category, and brand to create and align long-term brand strategy.
• Co-create mixes with partners across all functions, both internal (R&D, SC, Finance, Procurement, etc.) and external (Creative, Pack Design, Consumer Research).

WHAT YOU WILL NEED TO SUCCEED
Experience & Qualifications
• Master’s degree in marketing or business Administration OR Equivalent.
• Experience of working with cross-functional teams, both internal and external.
• Minimum 3+ years of experience in marketing

Skills
• Strong Project Management skills.
• Monitors progress & takes action.

• Be bold in thought and brave in action.
• Have a healthy disregard for the status quo
• Strong consumer intimacy to unravel true consumer insights.

Unilever is currently hiring for HR Partner B&W PTAB

Function: Human Resources

Work Level:  WL2

Reports to: B&W HR Lead PTAB

Scope: Regional PTAB

Location: Pakistan/ Bangladesh

About our Business Group

We believe in Positive Beauty & Healthy Lifestyles - for all our people, and across all our brands. In 2022 we brought Beauty and Wellbeing together as one business group within the Unilever ecosystem. We're a 12B business with products used by more than IB people every day. We know we are uniquely positioned to shape a new era of beauty and wellbeing, and our ambition is clear. We're saying no to normal. Through iconic brands, cutting-edge science, and purposeful growth, we are on a mission to make beauty and wellbeing joyful, inclusive, equitable and sustainable. We're building our global portfolio with brands that are inclusive and care for all skin.

About our diverse Business Unit

Beauty & Wellbeing PTAB (0.8 Bn Euro TO in size) is one of the newest and fastest growing Business Units for the BG with an exciting and diverse consumer & customer landscape. The genesis of this new BU is firmly rooted in the large opportunity these markets represent for Unilever. Top 4 markets include: Arabia, Turkiye, Pakistan and Bangladesh, with smaller businesses of the balance countries. Arabia is the highest beauty per capita spend market within the BU where the consumer evolution is the most advanced and hence competitive. We equally have very strong businesses in Pakistan, Turkiye and Bangladesh with high market shares, ripe for the next phase of transformation. The business is on a positive trajectory on growth and profit and gaining competitively. With the latest change, we are decisively kicking off the transformation journey in our Demand creation mode across our GM organization with a focus on driving social first transformation, unmissable brand superiority across touchpoints, while accelerating in the key beauty channels.

Human Resources/Business Partnering

In Unilever HR Business Partnering teams provide strategic partner support on organisation, talent, top team effectiveness, resource allocation and business delivery (i.e. setting and implementing the people priorities for a business area). 

HR Partner roles support Senior HR Business Partners on HR business partnering activities such as talent management, organisation design, building capabilities for today and tomorrow and evolving a beauty culture of outperformance.  

JOB PURPOSE

You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you.

If you are passionate about leading the delivery of the strategic people agenda for Beauty & Wellbeing Business Unit in PTAB region then this role is just for you.

This is a stretching and varied role, which blends business partnering skills with strategic HR projects. The role is designed to build and develop strategic HRBP capabilities, working to unlock talent, design and implement transformation programmes, build unique capabilities, embed new and future WoW as well as coaching and developing teams. The role will lead cross-functional projects, aligned to people strategy and priorities.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE:

• Implement key interventions in line with the People strategy and deploy the expertise & innovation agenda for Beauty & Wellbeing PTAB. Also where relevant, contribute to design of global products and interventions with the Expertise and Innovation teams

• Support the delivery of the people agenda in building a future-fit organisation with the key capabilities needed to meet business priorities such as digital, social-first and AI tech.

• Support the talent agenda including pipelining internally and externally, preparing and running high quality talent forums using relevant data and insights  

• Support HR Business Partner in organizational design, effectiveness and strategic workforce planning, including overheads management for the total BG/BU/Operations/Functional team

• Maintain a grip of key workforce data metrics and data quality, through simplified processes giving instructions to the hub

• Lead key cyclical people processes – the total End of Year process including Annual Pay Review and performance management including people development forums, goal setting and calibration where necessary.

• Generate meaningful data insights across various sources/platforms and pro-actively identify HR solutions to business problems, supporting business leads to further their agenda and deliver priority interventions

• Manage the change and transformation agenda and implications if applicable are considered in different geographies

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• Minimum 6 years of HR Experience, demonstrating a proven track record of delivery

• Experience in leading the projects end-to-end

Skills

• Strong knowledge in organisational development and change, talent management, business partnering, performance management and reward

• Strong project management skills with demonstrated ability to successfully lead and deliver complex projects within a matrix organization

• Comfortable working autonomously and dealing with ambiguity.

• Have the adaptability and resilience to balance short-term and long-term priorities.

• Strong collaboration and stakeholder management skills, able to deliver through others, working through HR colleagues across the globe.

• Able to use data and insight to unlock new opportunities that generate value. Possesses fluency in data, understanding which metrics are important, where insights can be drawn to identify potential opportunities and interventions to support the People Strategy.

• Customer focus and proactive to self-start on various issues.

• A change agent who can support transformation of both organisation and culture.

• Analytical skills and systemic thinking.

• Strong engagement, presentation, and communication skills.

• Self-aware, and focused on their own development.

• A supportive and collaborative team player.

Leadership

• You are still responsible for your own results and as a manager and a member of cross-country HR team, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.

Critical SOL (Standards of Leadership) Behaviors

• PERSONAL MASTERY: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.

• PASSION FOR HIGH PERFORMANCE: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results.

• TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best.

• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

• CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.

• BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.

Who should apply – We are looking for someone who comes with BG experience or is very keen to learn the craft of BG and has a passion for Skin Care/Beauty. If you are a person who is Empathetic, has an obsession to grow brands & speak to consumers, has an inherent sense of Aesthetics, is an Analytical Thinker & works with Rigour, do apply!

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.