Assistant Distributive Trade Manager - Great Plus

JOB TITLE: ASSISTANT DISTRIBUTIVE TRADE MANAGER – GREAT PLUS

LOCATION: MALAYSIA

ROLE PURPOSE

The Assistant Distributive Trade Manager is responsible for driving distribution, sales execution, and in‑market excellence by leading distributor partners and their sales teams. This role ensures strong availability, visibility, and execution across all trade channels while delivering sustainable sales growth.

KEY RESPONSIBILITIES

Distributor & Sales Team Management

• Lead, coach, and supervise distributor sales teams to ensure alignment with company sales objectives

• Conduct regular joint field visits and structured business reviews to drive execution excellence

• Build strong distributor partnerships and ensure adherence to agreed commercial priorities
  

Stock Management

• Monitor distributor primary and secondary stock levels to prevent stock‑outs and overstocking

• Ensure healthy stock coverage, proper rotation, and freshness across all SKUs

• Drive disciplined inventory management in line with company targets
  

Channel & Trade Execution

• Manage and execute across all trade channels (General Trade, Modern Trade, and alternative channels where applicable)

• Secure optimal shelf space, negotiate in‑store promotions, and ensure planogram compliance

• Drive effective in‑store visibility through displays, POS materials, and secondary placements
  

Sales Analytics & Business Insights

• Analyze sales data to identify performance gaps and growth opportunities

• Track outlet‑level performance and distribution quality

• Use insights to prioritize routes, outlets, SKUs, and sales actions
  

Investment & Trade Spend Management

• Manage trade investments including promotions, discounts, and displays

• Ensure trade spend is effectively utilized within budget to maximize ROI

• Track promotion performance and drive continuous improvement
  

Sales Gap & Performance Management

• Identify root causes of sales shortfalls and underperformance

• Implement corrective actions such as route optimization, coverage expansion, or focused SKU pushes

• Support distributors in improving productivity and sales effectiveness
  

Distribution & Visibility Growth

• Drive expansion into new outlets and improve numeric and weighted distribution

• Ensure strong product visibility through effective merchandising standards

• Improve availability and execution to support sustainable sell‑out growth
  

EXPERIENCE & QUALIFICATIONS

• Bachelor’s degree in Business, Marketing, Sales, or a related field

• Minimum 2–4 years of experience in sales, distributor management, or trade execution (FMCG preferred)

• Strong understanding of distributive trade, route‑to‑market, and channel dynamics

• Proven ability to manage distributor relationships and frontline sales teams

• Strong analytical skills with the ability to turn data into actionable insights

• Solid negotiation, communication, and stakeholder management skills

• Willingness to spend significant time in the field and engage closely with customers

ARE YOU INTERESTED?

Please apply online and add your updated resume. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application if shortlisted.