UFS Operator Experience & Trade Marketing Manager, MY

JOB TITLE: UFS Operator Experience & Trade Marketing Manager, MY

LOCATION: MALAYSIA

BUSINESS CONTEXT

Unilever Food Solutions (UFS) is the foodservice division of Unilever, operating across more than 70 countries and serving professional chefs and foodservice operators globally. UFS Malaysia is accelerating its growth by strengthening operator (restaurant business owners & chefs) engagement, and omnichannel go to market execution, innovation and fast-paced digital transformation.

We are looking for a commercially driven Operator Experience & Trade Marketing Manager to lead our trade marketing agenda and elevate how UFS engages and grows with operators. This multi-faceted role sits at the intersection of trade marketing, operator experience commercial execution and digital transformation and overlook critical parts of UFS Malaysia demand creation model.

What This Role Offers

• Leading the UFS Route to Market and Trade marketing execution

• Shaping operator experience (Leading critical campaigns and growth models)

• Daily exposure to cross functional leadership and commercial decision making.

• Opportunity to directly influence business growth at a strategic and operational level.

• Be Part of a purpose driven organization committed to growth, sustainability, and people development

KEY RESPONSIBILITIES

1. Trade Marketing & Commercial Enablement

• Discover opportunities in Trade channels and develop growth strategies.

• Own trade marketing strategy, aligned with category, brand, and channel priorities.

• Identify key growth drivers at point of purchase and translate them into effective trade programs

• Design trade promotions and activations strategies that drive sell-out and operator adoption

• Partner closely with Sales teams to design trade initiatives that support volume delivery, promo effectiveness, and execution excellence.

• Manage and optimize trade investments, balancing short-term impact with long-term growth

2. Operator Experience Strategy & Activation

• Build a deep understanding of operator needs, behaviors, and business challenges across key operator groups (e.g. independent full service restaurants).

• Proactively gather insights through field immersion, operator connects, sales feedback, data, and research. Then translate insights into clear commercial opportunities, propositions, and programs that drive operator growth

• Design integrated offline and digital engagement journeys that improve operator recruitment, engagement, and conversion.

• Lead national operator campaigns, toolkits, and programs that drive reach, penetration, and usage growth.

3. Omnichannel & Digital Integration

• Plan and manage targeted media and engagement campaigns to support operator acquisition/retention and brand-building campaigns

• Ensure media investments are strategically aligned to growth opportunities and key trade activations

• Work with agencies to optimize media buy mix, targeting, and performance

• Champion test and learn approaches to improve conversion and engagement across channels

4. Performance & Continuous Improvement

• Define and track KPIs across trade effectiveness, operator engagement, and sell-in/sell-out performance

• Analyze results and translate learnings into clear actions and improvements

• Monitor competitor and market dynamics to identify new opportunities

5. Cross-Functional Leadership

• Act as a key link between Sales, Marketing, and Operation teams

• Align stakeholders around priorities, programs, and execution standards

• Manage external partners (agencies, suppliers) to deliver high-quality outputs

6. Lead Key Digital Transformation Projects

• Parter with Martech and data teams to drive key projects driving transformation

• Design and manage key components of the UFS Malaysia’s state of the art tech stack

• Design and implement technology use cases for business

KEY SKILLS & EXPERIENCE

Experience

• Minimum 3-6 years experience in trade marketing, operator/shopper marketing, or commercial marketing, preferably within foodservice, FMCG, or B2B environments.

• Strong experience translating strategy into field ready trade and operator programs.

• Proven track record of working cross functionally with Sales and commercial teams.

• Experience in Data and Analytics, Statistics, would be highly beneficial.

Capabilities

• Commercially savvy, with a clear understanding of channels, promotions, and trade mechanics.

• Data driven and analytical mindset with ability to use insights to optimize performance.

• Excellent project management, stakeholder management, and agency leadership skills.

• Strong operator/shopper understanding and ability to convert insights into action

ARE YOU INTERESTED?

Please apply online and add your updated resume. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application if shortlisted. 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.