Foods ID Head of Integrated Demand, Media & Insights

Earlier this year, Unilever announced an agreement to combine its Foods business with McCormick & Company, creating a scaled global flavour powerhouse. The proposed combination would bring together iconic Foods brands, including Hellmann’s and Knorr, with McCormick’s portfolio to create a global leader across spices, seasonings, condiments and complementary food categories, supported by strong retail and foodservice platforms. McCormick brings more than 135 years of heritage, a presence in 150+ countries and territories, and a portfolio of trusted brands. The transaction remains subject to regulatory approvals and other customary closing conditions, with completion estimated for mid-2027.

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Function:Marketing 

Job title:Foods ID Head of Integrated Demand, Media & Insights  

Reporting to:Foods Indonesia Head of Marketing 

Role Purpose

The Foods Indonesia Foods ID Head of Integrated Demand, Media & Insight is the enterprise leader connecting consumer and market insight, media, and digital commerce to accelerate profitable growth across the Foods portfolio. The role sets an integrated demand-generation agenda, translates evidence into clear growth choices, and ensures brand, media and commerce plans work together across the consumer and shopper journey. As a senior Marketing leader, the role builds strong capabilities, agency partnerships and measurement disciplines, so investment decisions are consumer-led, commercially grounded and accountable for impact.

KEY RESPONSIBILITIES

• Lead the integrated Media, Commerce and Consumer & Market Insights agenda for Foods Indonesia, translating business and brand priorities into a connected growth strategy across channels and platforms. 

• Partner with the General Manager and Marketing leadership to turn consumer, shopper, customer, category, competitor and cultural intelligence into clear strategic choices and growth opportunities. 

• Own the holistic media strategy, investment framework and planning principles across online and offline platforms, ensuring resources are focused on the strongest growth opportunities. 

• Connect brand building with digital commerce by aligning media, content, digital shelf, customer activation and retail-media plans to improve discovery, consideration, conversion and repeat purchase. 

• Establish integrated measurement, research and learning programmes across brand, media and commerce, using multiple data sources to optimize investment and guide senior-level decisions. 

• Build strong partnerships with brand teams, Customer Development, Finance, Digital & Technology, regional and global experts, media owners, retailers, platforms and external agencies to improve delivery quality and business impact. 

• Lead agency governance and a high-performing team across media, commerce and insights, strengthening accountability, functional mastery, budget discipline, succession depth, responsible marketing, data privacy, brand safety and policy compliance. 

EXPERIENCE & SKILLS 

• Bachelor's degree in Marketing, Business, Economics, Statistics, Psychology, Communications or a related discipline; postgraduate qualification is an advantage. 

• Typically 12+ years of progressive experience across marketing, media, consumer and market insights, digital commerce, customer development or related disciplines, preferably in FMCG or a complex consumer business. 

• Proven leadership integrating multiple capabilities and influencing enterprise or business-unit strategy at senior-leadership level. 

• Deep understanding of consumer behaviour, brand building, market and shopper research, media planning, digital platforms, retail media and digital commerce. 

• Strong strategic, analytical and commercial acumen, with the ability to synthesize quantitative and qualitative data into clear growth choices across the consumer and shopper journey. 

• Experience designing holistic media plans, investment approaches and measurement disciplines across online and offline channels, with strong optimization mindset. 

• Proven ability to lead agencies, technology and data partners, manage significant budgets, and drive high standards of governance, delivery and responsible marketing. 

• Excellent storytelling, communication, influencing and stakeholder-management skills, including confidence presenting recommendations and constructively challenging senior stakeholders. 

• Strong people leadership, coaching, learning agility and comfort navigating ambiguity, emerging technology and fast-changing consumer, media and commerce landscapes; professional proficiency in Bahasa Indonesia and English.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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