Customer Strategy & Trade Marketing Manager

Earlier this year (March 2026), Unilever announced an agreement to separate our Foods business. Our Foods business, including brands such as Hellmann's and Knorr, will join forces with McCormick to become a global flavour leader, with leading positions across spices, seasonings, condiments and complementary food categories, supported by a strong retail and foodservice platform. McCormick has 135+ years of heritage, a presence in 150+ countries and territories, and a portfolio of trusted brands. The transaction remains subject to consultation, regulatory approvals and other customary closing conditions with a targeted deal close of mid-2027.

JOB PURPOSE

This role exists to drive category and channel growth by transforming shopper, customer and market insights into winning commercial strategies and trade marketing plans that accelerate profitable growth for both Unilever and its retail partners. The Customer Strategy & Trade Marketing Manager plays a critical role in connecting category and brand ambitions with customer needs, ensuring best-in-class execution across channels while strengthening Unilever’s leadership position in the Foods category.

You’ll be part of a team that believes in doing work that matters — for people and the planet.

Because here, we don’t just hire for jobs. We invite you to be part of something bigger.

KEY RESPONSIBILITIES

• Develop and implement customer, channel, and category growth strategies aligned with business objectives and category priorities.

• Translate category and brand ambitions into actionable commercial plans that drive sustainable and profitable growth.

• Leverage shopper, customer, and market insights to identify growth opportunities, mitigate risks, and inform strategic decision-making.

• Create compelling category and portfolio selling stories that strengthen customer partnerships and support business growth.

• Design and execute shopper-centric trade marketing programs that increase brand penetration, visibility, and category performance.

• Drive excellence across key commercial levers including promotions, assortment, merchandising, and in-store execution.

• Partner with Customer Development teams to build and support Joint Business Plans, category reviews, and customer growth initiatives.

• Monitor category, customer, and channel performance, evaluating trade investment effectiveness and recommending optimization opportunities.

• Lead cross-functional projects in collaboration with Marketing, Revenue Growth Management, Finance, Supply Chain, and Customer Development teams.

• Champion a customer-centric and shopper-first mindset while fostering collaboration and alignment across stakeholders.

REQUIRED QUALIFICATIONS

• Minimum 4 years of experience within FMCG in Customer Strategy & Planning, Trade Marketing, Category Management, Shopper Marketing, Revenue Growth Management, Customer Development, or related commercial functions.

• Proven experience working with major modern trade customers and supporting customer growth strategies.

• Strong understanding of category management principles, shopper behavior, and trade marketing execution.

• Demonstrated ability to translate data and insights into actionable commercial recommendations and business plans.

• Bachelor's degree in Business, Economics, Marketing, or a related field, with fluency in both English and Polish.

PREFERRED QUALIFICATIONS

• Experience supporting Joint Business Planning and strategic customer engagements within a leading FMCG organization.

• Advanced analytical and storytelling skills, with the ability to influence stakeholders through data-driven recommendations.

• Proven track record of leading cross-functional projects and driving business results in complex, matrix environments.

ADDITIONAL INFORMATION

• Temporary contract

• Hybrid work and flexibility

• Opportunities for the development and improvement of qualifications

• Sharing the cost of professional training & courses

• Benefits: life insurance, private medical care, pension fund, sharing the cost of sports activities, Benefits System – Cafeteria and many others

• Extra days off to take care of yourself and others

• Unilever store - Our products at attractive prices

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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