Trade Marketing Manager – Laos

Job Title: Trade Marketing Manager– Laos

Location: Laos

Business Function:CBD

Overview:

Unilever is one of the World's leading consumer goods companies, making and selling around 400 brands in more than 190 countries worldwide. With the key vision of making sustainable living commonplace, 2.5 billion people use our products to look good and get more out of life every day.

Our brands such as VisoPises, Breeze, Comfort, Sunlight, Lux, Ponds, Vaseline, Citra,Sunsilk, Clear, Dove, Close up, KnorrandBest Foodsare widely available all throughout and are the market leader in the category.

Main Duties and Responsibilities

Trade Marketing Manager– Laosis responsible forowning and leading the channel strategy for Laos. This role ensures the effective translation of category strategies into actionable channel plans, driving execution excellence in the market while building future-fit capabilities aligned with Unilever’s strategic direction.

Channel Strategy Ownership

• Develop and lead the overall channel strategy forLaosin alignment with businessobjectives.

• Ensure integration of category strategies into channel plans that deliver growth and profitability.

Budget Management

• Manage andoptimizethe CBD budget forLaos, specifically for BMI investments.

• Monitor and report on budgetutilizationto ensure ROI and compliance.

Stakeholder Collaboration

• Work closely with CSP and market teams to align category strategies with channel execution plans.

• Partner with CD Excellence and Field teams to translate strategies into market realities.

Capability Building

• Drive capability development for the channel team in line with Unilever’s strategic priorities (e.g., AI-led solutions, Perfect Store execution).

• Lead initiatives to enhance team skills and tools for superior channel performance.

Execution Excellence

• Ensure flawless implementation of channel plans in GT,leveragingdata-driven insights and best practices.

• Continuouslymonitormarket performance and adapt strategies as needed.

Skills and Qualifications:  

• Strong understanding of GT channel dynamics and category management.

• 3–5yearsin Sales, Channel Management, or Customer Development within FMCG.

• Proven experience in channel strategy development and execution.

• Financial acumen for budget management and ROI analysis.

• Excellent stakeholder management and collaboration skills.

• Ability to lead capability-building initiatives and drive change.​

• Familiarity with digital tools and AI-led solutions for channel optimization.

• Growth mindset with a focus on continuous improvement.

• Strong influencing and communication skills.

• Ability to lead cross-functional teams and deliver results under pressure.