General Trade Executive - Ice cream

JOB PURPOSE

This role exists to deliver fantastic results. If You like to be an example to others – both in terms of your results and your resilience and you are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way this is where you want to be!.

Because here, we don’t just hire for jobs. We invite you to be part of something bigger.

KEY RESPONSIBILITIES

Sales & Distribution

• Achieved monthly and annual sales targets by implementing effective route planning and sales strategies.
• Ensure 100% execution of distribution plans for core and must‑sell SKUs.
• Drive numeric and weighted distribution across assigned territories.
• Manage order‑taking, route planning, and coverage expansion
• Collaborated with marketing and logistics teams to ensure timely promotions and stock replenishment.
• Monitored expiry management, cold chain compliance, and maintained product quality.
• Managed market overdue through proactive client follow-ups and strategic collection planning.
• Managed returns & damaged, minimizing processing time and ensuring accurate credit issuance.
• Managed TTS (Trade Terms Spend) budgets effectively to ensure optimized promotional ROI.
• Tracked TTS utilization and ensured alignment with sales targets and channel strategy.

2. Retail Execution

• Ensure flawless freezer execution, including planogram compliance, stock rotation, and hygiene.
• Drive Perfect Store KPIs: availability, visibility, share of freezer, and pricing accuracy.
• Monitor competitor activities, pricing, and promotions.
• Implement trade promotions and ensure POSM visibility

3. Team Management

• Lead, coach, and motivate Sales Representatives/Merchandisers.
• Conduct regular field market visits and on‑the‑job coaching.
• Monitor performance KPIs and conduct monthly/Weekly business reviews.

4. Operational Excellence

• Ensure timely reporting (sales, OOS, market feedback).
• Strengthened relationships with customers, increasing product penetration and market share.
• Ensure compliance with company policies, safety practices, and quality standards.

Experiences & Qualifications

• Undergraduate Degreed (Bachelors is minimum requirement)
• 8 years + of UAE FMCG Experience is a must
• UAE General Trade Experience is a must

• Ice-cream Experience is preferable

Skills

• Strong Ownership Mindset with High Accountability
• Can do attitude
• Organized and planning
• Team work & Collaboration

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.