Brand Manager, Wellbeing Collective

Join us as Brand Manager, Wellbeing Collective

Work Location: Los Angeles, CA or Hoboken, NJ (Hybrid in-person work schedule)

Given the highly confidential nature of this project, we will only follow up with internal applicants who are selected to move forward in the process. An NDA will be required once interviews begin.

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.    

WHO WE ARE

We are the Wellbeing Collective Group at Unilever, focused on building and growing brands in the health and wellness space. Wellbeing is a large and dynamic global category that spans Vitamins, Minerals and Supplements, alongside adjacent areas of functional hydration and nutrition.  

OUR BUSINESS

Unilever’s Wellbeing Collective Group brings together a portfolio of high growth health and wellness brands built to help people feel better every day. The group includes a set of category leading brands acquired in the US including OLLY, Liquid I.V., Nutrafol, SmartyPants, Welly and Onnit, as well as Equilibra (Italy). Each brand is distinct in purpose, proposition and culture, yet united by a shared focus on delivering superior consumer experiences across health and wellbeing. We are committed to continuing to grow this strategic business for Unilever by leveraging the full strength of Unilever’s capabilities, including expanding the reach of our portfolio internationally.  

We work in an agile, fast-moving environment, collaboratively within the team and with our Unilever colleagues around the world. We work in a project-based, networked way where everyone needs to be able to take a step back and think strategically, as well as roll up their sleeves and get their hands dirty, to be entrepreneurial and experiment, as well as bring in the best of Unilever and work the structures of a large company, and to take charge and lead, as well as follow and support others.

JOB PURPOSE

The Brand Manager is responsible for managing the ongoing business/marketing support for new product platforms. They will own the end-to-end process for platform extensions, execute go-to-market strategy and see through to execution the fully integrated creative campaigns tied to new launches or content streams. This role will focus on driving a streamlined full funnel consumer journey, ownership and accountability of business performance within a given product platform, and progress against clearly outlined KPI’s, reporting to the Director in the Marketing team.

KEY RESPONSIBILITIES

• Product platform accountability and business understanding – this individual will be responsible for tracking business performance across new product launches across the retail market, providing assessments on performance to senior leadership, and proposing short and long-term marketing plans to support growth

• Create 3-year innovation roadmap for pipeline extension and LTOs for new platforms

• Collaborate with retail marketing team on sell-in support decks and campaign retail marketing assets when needed

• Own the development of fully integrated campaigns for key new item launches (new product platforms) when they are ready to go-to-market.

• Work cross-functionally across sales, finance, ops, media teams to develop and deliver growth plans and also provide product platform performance and forecasting insights for demand plans

• Collaborate with Consumer Insights team on campaign testing process and learning application- creating stimulus, maintaining workflow, summarize feedback, implement into marketing plans

• Create and release a routine trend report on brand campaigns, product innovation, cultural moments, trend forecasts, product/retailer/ sales trend forecasts

• Operate through the lens of DEI and diversity goals

• Be timely and accountable to workflow of all assigned projects end-to-end from kick-offs to post mortems

• Remain accountable to timelines, asset delivery and review meetings with cross-functional teams, external agencies and upper management to ensure timely execution of campaigns, tasks, and/or all assigned projects

• Be consumer obsessed, health & wellness obsessed, and product obsessed!

REQUIRED QUALIFICATIONS

• 3-5 years of experience within CPG in a marketing role, with experience launching new products and GTM marketing activations (360 campaigns, social, digital, etc.)

• Experience deconstructing business performance leveraging data analysis specifically in Nielsen, IRI, SPINS, or a similar data source

• Experience in forecasting a plus

• Strong knowledge of contemporary media (social media, content marketing, influencers, video, mobile)

• Strong time and project management skills

• Bachelor’s Degree or Certificate

• Strong communication and collaboration skills

• Experience in health and wellness space a plus

• Ability to multi-task and thrive in a deadline driven environment

• Ability to work in a fast-paced setting under tight deadlines

Pay: The pay range for this position is $103,000 to $154,400. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. 

Bonus: This position is bonus eligible. 

Long-Term Incentive (LTI): This position is LTI eligible. 

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance

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At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.

Unilever is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities.

For more information on your federal rights, please seeKnow Your Rights: Workplace Discrimination is Illegal

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.