Dove - Content Lead (Brand Manager)

About Unilever Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. You will work on brands that are loved and improve the lives of our consumers and the communities around us. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues who provide mentorship and inspiration so that you can become a better you. Job Purpose Dove Brand Content Lead (Brand Manager) is responsible for managing and growing brand through brand-driven communication, content and consumer experience, renovation of current core portfolio and brilliant implementation of NPD platforms, guarantee creative excellence, brand consistency and effectiveness (ROI), via: • Championing competitive behaviour and mindset throughout the business and translating it into targeted marketing activities to grow brand share • Leading the digital content creation for our Brand in the market • Leveraging our E2E marketing technology capability (including Gen AI) • Liaising with local social first content agencies. Guarantee creative excellence, brand consistency and effectiveness (ROI). Main Responsibilities • Development of a share-growth-oriented marketing plan that seizes opportunities in product innovation, competitor activities, customer/channel specific needs • Represent consumer (insights), brand strategy and product quality requirements on the cross-functional discounter team • Lead and develop integrated communication ideas & activation platforms based on the brand vision plan working with cross-function teams and external agencies. • Lead the development and execution of a market-specific content strategy that aligns with the brand direction, resonating deeply with local cultural nuances and beauty trends. • Own content effectiveness and excellence for the brands across consumer and shopper touchpoints • Oversee the end-to-end content creation process, from ideation and planning to execution and optimization, ensuring all content aligns with brand guidelines, BET strategy and assets – ensuring it resonates with the communities we are engaging with. • Stay ahead of platform algorithms, creative trends, and consumer behavior shifts to adapt content strategy • Work hand-in-hand with Media, Digital Commerce, Brand, and CMI teams to ensure fully integrated communication • Continuously analyze brand performance metrics, derive actionable insights, and adapt the marketing strategy to optimize performance online and offline (engagement, reach, and overall ROI) Experience WHAT YOU NEED TO SUCCESS: • 5+ years brand management experience in FMCG environment • Integrated Marketing: Collaborate with cross-functional teams to design and implement communication ideas, activation platforms, and product innovation initiatives that grow brand share • Content Creation Leadership: Proven experience in leading creative content teams or projects, ideally in beauty or a related industry. • Social Media Content Creation: Familiar and have a strong understanding of local culture and platform nuances, trends. • Beauty Product Knowledge (Preferred): Strong understanding of beauty products, trends, ingredients, and industry terminology across makeup, skincare, haircare, etc. • Proven Strategic & Creative Skills: A portfolio demonstrating strong content strategy development, execution, and a track record of creating engaging, on-brand content. • Project management: Strong ability to manage multiple projects simultaneously, prioritize tasks, coordinate cross-functional teams, and deliver on time with excellence. • Agency Management: Proven success briefing, managing, and collaborating effectively with external agencies, ensuring high-quality output and brand consistency. • Data-Driven Mindset: Comfort using analytics to measure content performance, derive insights, and make data-informed decisions to optimize content strategy. Unilever embraces diversity and encourages applicates from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. Unilever is an organization committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.