Digital and Media Lead Foods

Unilever is currently hiring for Digital and Media Lead Foods!

Function: Media
Work Level: WL1
Reports to: Foods Marketing Lead Pakistan & Commercial Lead Bangladesh
Scope: Local
Location: Karachi Head Office
Terms & Conditions: Full Time

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. If you are collaborative and want to drive Media Planning in different markets, then this role is just for you!


WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Lead and coordinate and deliver best in class holistic media plans (offline and online) for the market that fully leverage data and insights to target media effectively, that are accountable for building brand power.

• Lead the external media agenda and will include relationships throughout the industry both with traditional media players and digital players eg: Facebook, Google.

• Responsible for driving digital media execution via the digital hubs in particular relating data driven marketing (including the use of 1P,2P,3P data) search and performance marketing.

• Drive Media and digital media innovation – Making our brands Social First by pioneering the future of media and data driven marketing through a continuous test, learn and scale approach. Areas will include connected TV, live streaming, social commerce, podcasts, DTC etc

• Strong partnership with media agency to deliver best in class resources. Demonstrate accountability for you and agency partner to drive campaign performance specific to media, rooted in data

• Oversight of media rate cards as well as accountable measures such as brand safety, viewability, fraud

• Stewardship and sharing of media performance with key UL stakeholders.
  

WHAT YOU NEED TO SUCCEED
Experiences & Qualifications

• Bachelor’s degree

• Cutting edge understanding of media and brand communication landscape.

• Holistic brand communication management experience at a large brand or cross-brand leadership experience at an agency.

• Advertising/Media budget management experience.

• Experience in driving change and embedding innovation in the business.

• Experience in handling complex stakeholders across matrixed organisations.

• Experience in data driven marketing and performance/ecommerce.

• Exposure to disciplines as such as CRM, Mar-Tech and Ad-Tech platform management.

Skills

• Ability to advice on all thing’s media and data driven marketing to internal stakeholders through depth of media knowledge, providing expertise on specific channels and opportunities, data strategies, including ecommerce, and by explaining complex information in an easily digestible way.

• Collaboration skills that encourage multi-stakeholder projects to thrive.

• A pioneer spirit to drive and embed innovation into our media and data strategies and plans.

• Problem solving mindset, able to work with agility and adapt to a changing media and market conditions.

• Strong analytical skills to define, interpret and respond to data insights.

• Outstanding communication skills to focus stakeholders and embed best practices.

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

Critical SOL (Standards of Leadership) Behaviors

• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.

• PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.

• CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.

• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

• AGILITY: Explores the world around them, continually learning and developing their skills.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.