Regional Sales Manager - UFS Central & Northern, MY

JOB TITLE: Regional Sales Manager - UFS Central & Northern, MY

LOCATION: MALAYSIA

SCOPE: MALAYSIA

ABOUT FOOD SOLUTIONS  (UFS)

Act like a founder, be part of a Winning team, accelerate your growth, stay ahead of the curve, enjoy the journey: JOINUFS

Unilever Food Solutions (UFS) is thethe 2nd largest Business Unit of Unilever, is one of the 3 Power brands of the Foods Business Group, and a global market leader in Food Service. We are an independent Global Business Unit that operates in over76 countries, generating~€3 Billion in Turnover, and employing~4000 employees. We have a unique B2B business model focused on serving chefs and our purpose is tofree them to love what they do.

We atUFShave a bold and clear ambition and strategy in place toreach €5bn by 2030with accretive profitability, by being the best solution provider to our5 million operators. We plan to do this via a product first focus on superiority, by becoming the leader in AI powered Customer experience and by nurturing a Winning culture. We have had a history of delivering with excellence andresilient performance in the past few years. We alsostrive to stay 3 steps ahead in the industry. For example, our Future Menus Report identifies emerging culinary trends, making us a trendsetter for inspiring innovative solutions for chefs worldwide.

We have a culture of caring deeply not just for our business but also for our people. We foster anentrepreneurial culture built on speed, simplicity, trust, and a deep hunger to grow. Our people thrive on their roles being empowered and end to end - across all functions. We also invest heavily in building future skills and leaders. Our People agenda of Accelerate-Grow-Thriveconsistently helps us lead in employee engagement, withUnivoice scores exceeding Unilever scores across all dimensions and being one of the most engaged teams at Unilever.

Here, you will continuously learn, unlearn, and relearn,challenging yourself to accelerate your development in an end-to-end business and in end-to-end roles.If you're dreaming of contributing to Unilever’s 2nd largest Business unit, a fast-growing business, where you're empowered so you can play to win and thrive as part of One Team with One Goal, then come and join us!

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

Regional Sales Manager is responsible for driving sustainable sales growth, profitability, and market share across Central and Northern regions. This role combines strategic distributor management with direct engagement in key HORECA accounts to strengthen brand presence and drive product adoption within food service channel.

The position plays a critical role in developing regional commercial strategies, strengthening distributor partnerships, and building strong relationships with key food service customers to ensure consistent business growth and execution excellence.

​1. Regional Strategic Leadership

• ​Develop and execute regional commercial strategies aligned with overall business objectives and market dynamics in Central and Northern regions.

• ​Own regional sales performance, including volume, sales targets, and trade investment optimization to maximize return on investment.

• ​Analyze market trends, competitive activities, and sales data to identify growth opportunities and develop accurate demand forecasts.

• ​Identify and develop new business opportunities within the food service channel to expand market coverage and penetration.

​2. Strategic Distributor Management

• ​Lead Joint Business Planning with distributors to align on sales targets, growth initiatives, and investment priorities.

• ​Strengthen distributor partnerships to move beyond transactional relationships toward long-term strategic collaboration.

• ​Ensure distributor operational excellence across warehousing, logistics, inventory management, and sales execution.

• ​Monitor inventory health to minimize out-of-stock risks while maintaining healthy inventory turnover.

​3. HORECA Excellence

• ​Build and maintain strong relationships with executive chefs, F&B leaders, and owners of restaurants and hotels within the assigned regions.

• ​Partner with culinary and chef teams to deliver value-added solutions and drive product integration into core menus.

• ​Identify emerging food service trends and customer needs to develop new product applications and commercial opportunities.

• ​Support key account development by ensuring strong product visibility and menu placement across strategic customers.

​4. People Leadership & Capability Building

• ​Lead, coach, and develop sales team to deliver strong commercial results and execution excellence.

• ​Provide regular field coaching to strengthen sales capabilities and ensure consistent execution standards.

• ​Set clear performance expectations, monitor KPIs, and conduct regular business reviews with the team.

• ​Identify and develop high-potential talent within the team to support succession planning and long-term capability building.

WHAT YOU NEED TO SUCCEED

Experiences & Qualifications

• ​​8–12 years of experience in Sales, Business Development, or Key Account Management within FMCG or Food Service industries.

• ​At least 3–5 years of leadership experience managing sales teams or regional commercial operations.

• ​Proven experience managing sales performance, trade investment, and commercial agreements to drive sustainable business growth.

• ​Strong experience working with distributors and managing complex route-to-market structures.

• ​Willingness to travel regularly across Central and Northern regions to maintain strong engagement with customers and partners.​

Skills

• ​​Strong commercial acumen with ability to translate market insights into actionable sales strategies.

• ​Excellent negotiation and influencing skills with the ability to create mutually beneficial partnerships.

• ​Strong leadership and coaching capabilities with a focus on developing high-performing teams.

• ​High adaptability with the ability to navigate change and respond to evolving business priorities.

• ​Ability to work effectively within matrix organizations and influence stakeholders across multiple functions.

ARE YOU INTERESTED?

Please apply online and add your updated resume. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application if shortlisted.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.