Assistant Brand Manager, Wellbeing Collective UK

Job Title: Assistant Brand Manager, Wellbeing Collective, UK

Location: 100VE, London

JOB PURPOSE

Unilever’s Wellbeing Collective Group brings together a portfolio of high growth health and wellness brands built to help people feel better every day. The group includes a set of category leading brands acquired in the US including OLLY, Liquid I.V., Nutrafol, SmartyPants, Welly and Onnit, as well as Equilibra (Italy). Each brand is distinct in purpose, proposition and culture, yet united by a shared focus on delivering superior consumer experiences across health and wellbeing. We are committed to continuing to grow this strategic business for Unilever by leveraging the full strength of Unilever’s capabilities, including expanding the reach of our portfolio internationally.

We are looking for an Assistant Brand Manager to help supercharge the Wellbeing Collective business. Currently in the UK we have Liquid I.V., a functional hydration brand that has disrupted the market since launching in March 2024, and we are looking to expand our portfolio. Our purpose is to elevate the vitality of people and the planet. An ambitious goal? Yes! But by playing to win, holding the bar higher, championing wellbeing, and always thinking with a pioneering mindset we can go further together to leave a lasting mark.

The Assistant Brand Manager is responsible for supporting the overall Brand Marketing function, overseeing day-to-day operations, key projects/workstreams and supporting in the development and execution of demand creation projects. This role will be fluent in business performance, a functional hydration category expert, and be a highly organised steward of the brand. This position offers a great opportunity to demonstrate independent leadership and own deliverables. We’re looking for a candidate who can hit the ground running, demonstrate high levels of responsibility, ownership and desire to develop within the exciting and demanding world of functional hydration.

RESPONSIBILITIES

• Ensure on-time, flawless execution of brand innovation and marketing programs optimising communication and innovation mixes for the UK market.
• Lead projects with a cross-functional team to deliver against growth and profitability objectives, with attention to detail and ability to manage stakeholder expectations.
• Conduct category, competitive and customer tracking and analysis, bringing insights back to react against and inform brand strategy and tactics.
• Manage marketing budgets, enabling the brand to get the most out of its resources and meet financial targets
• Develop engaging and inspiring brand/sell in presentations for internal and external partners, including range reviews and innovation reviews.
• Engage with agency partners to create bold, disruptive, and unmissable integrated media plans and POS, making our brands stand out online and offline.
• Use data to inform, experiment, refine and drive brand performance.

ALL ABOUT YOU

• Suitable years of marketing experience, preferably CPG
• Strong analytical skills
• Understanding of digital and social marketing
• Strong understanding of retail environment
• Clear demonstration of project management & leadership skills
• Experience/ability leading cross-functional teams, agencies and media partners
• Proven record of drive and initiative with outstanding interpersonal and communication skills
• Ability to operate in a dynamic and ambiguous environment
• Passion for the health & wellbeing category

What We're looking for

• Start-up Mindset: Thrives in a fast-paced, start-up-to-scale-up environment. Ready to hit the ground running with agility, adaptability, and an entrepreneurial spirit.
• Creative and Innovative: Ability to think outside the box, push boundaries, and bring fresh, forward-thinking ideas to the LIV demand creation model.
• Collaborative Team Player: Comfortable working cross-functionally, building strong relationships with internal teams, agencies, and external partners. Takes a "we over me" approach.
• Adaptive and Flexible: Able to pivot quickly and embrace change. Comfortable managing multiple projects simultaneously in an evolving environment.
• Results-Oriented: Strong attention to detail with a focus on measurable outcomes. Demonstrated success in managing multiple projects and achieving set KPIs.
• Work Hard, Play Hard Mentality: Committed to excellence while maintaining a positive, fun, and energetic team dynamic.
• Pioneer: Takes ownership of their role and is unafraid to lead new initiatives, explore uncharted territories, and set trends in the functional hydration space.
• Digital Native: Deep understanding of the social media landscape, influencer trends, and the digital tools needed to succeed.
• Data-Driven Decision Maker: Ability to analyse performance metrics, categorial data and apply insights to optimize strategies and improve campaign success.

NOTES

Location

In September 2020, Unilever announced the intention to build a new sustainable campus site in Kingston, London to house the employees who currently work in 100 Victoria Embankment in Blackfriars, Lever House in Kingston, Unilever House in Leatherhead and Graze in Richmond. We are creating our own Unilever sustainable, agile work environment, purposefully bringing us together in our own Unilever ecosystem. The campus is due to be completed in early 2025 and will consist of two interconnected buildings, as well as landscaped surrounding areas.

What We Offer

Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, free gym, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, click here: Equity, Diversity & Inclusion

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How is Unilever tackling this?

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