Global Marketing Manager — Central Marketing (Unilever Prestige)

ROLE TITLE: Global Marketing Manager — Central Marketing (Unilever Prestige)

LOCATION: This role can be based in the UK (100 VE) or the USA (Hoboken or LA HUB).

ABOUT UNILEVER PRESTIGE

Founded in 2015 as a stand-alone global business unit (GBU), Unilever Prestige is now a leading global luxury beauty company and a powerhouse hub within Unilever. Having achieved €1.6bn turnover in 2024 through organic growth and strategic acquisitions, Prestige has aggressive growth ambitions for the future. Unilever Prestige comprises of a portfolio of eight distinctive, authentic brands that are powered by unique social and planet missions.

Unilever Prestige’s decentralised ‘House of Companies’ operating model has a small, high performance, agile, core central team at the heart of it.  Unilever Prestige is scaling a social-first, innovation-led growth model. Our newly created Central Marketing team builds the capabilities, standards, and tools that help our Prestige brands move faster—from spotting emerging trends to launching better products and raising creative effectiveness. You’ll be the builder and connector who turns best practice into everyday practice across our Prestige companies.

ROLE FOCUS

Lead cross-brand capability building for Innovation and Creative Excellence. You will:

• Develop and embed new marketing capabilities (New Product Development, social listening, insight-to-action)

• Partner with CMI to track and improve innovation quality

• Upskill portfolio’s marketers on creative excellence: writing better briefs, judging creative, and deploying social-first tools to be more relevant in culture

• Influence brand/product marketing teams through training modules, toolkits, and workshops

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KEY RESPONSIBILITIES

Build & Scale Capabilities

• Design and deliver training modules, certifications, and workshops for product and brand marketers; measure capability lift and adoption

• Design and roll out playbooks, standards, and toolkits for trend-spotting, innovation funnel health, and creative excellence

• Pilot new tools (such as creative evaluation frameworks, modular content systems) and codify ways of working for adoption across brands

• Lead always-on social listening to identify early signals and creator-led trends; translate into innovation territories and creative inspiration

Innovation Quality

• Partner with CMI to define and track innovation quality metrics (consumer problem clarity, proposition strength, mix readiness)

• Coach teams on insight-to-brief and brief-to-mix excellence; ensure stage-gate deliverables are decision-ready

Quality of Creativity

• Deploy ECE (Enabling Creative Excellence) principles: how to write unmissable briefs, judge creative ideas, and apply effectiveness criteria

• Introduce social-first codes to make creativity work harder for conversion and brand power

• Curate and share latest learnings, tools, and benchmarks from global creative effectiveness studies

• Enable a repository of agency of records for Prestige

Governance & Performance

• Reports to Prestige Central Marketing Capabilities Lead.

• Serve as a trusted capability partner to Portfolio CMO’s —advising on agency choices, creative storytelling, and test-and-learn approaches.

• Establish KPIs for capability adoption and impact (innovation success rate, creative effectiveness scores, speed-to-market).

• Publish dashboards and best-practice playbacks

SKILLS AND EXPERIENCE REQUIRED TO BE SUCCESSFUL IN ROLE

• Proven/ Established experience in global/central marketing, innovation, or marketing excellence roles within beauty/personal care or CPG

• Proven track record in capability building: toolkits, training, and adoption across multiple markets

• Strong New Product Development knowledge and creative development experience (briefing, judging, content optimization)

• Hands-on with social listening tools and creative evaluation frameworks

• Data-literate and CMI-savvy; comfortable with insight synthesis and effectiveness metrics

• Excellent facilitation and storytelling skills; credible with senior stakeholders; high autonomy and accountability

Global travel ~10%

WHAT WE OFFER

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all. 

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion (unilever.com).​

Location

In June 2020 we announced our plan to consolidate a number of Unilever’s offices across the South East of England into a new Unilever campus in Kingston-upon-Thames in or around early 2025. However, on the 08 August 2024 we announced to our existing staff our proposal to retain our central Head Office in London, 100 Victoria Embankment (“100VE”) until our lease expires in 2027. As a result of this new proposal, we will be consulting with our existing staff, and new joiners who join during this period of consultation at 100VE, on the proposal made in August 2024. During consultation we will clarify the future location of each team and function. This means your role will either be based in 100VE until 2027 or in Kingston-Upon-Thames from early 2025. As we are yet to commence consultation on the proposal you agree, until such a time when consultation has concluded, your normal place of work as set out in the enclosed Statement of Terms & Conditions will be 100VE. You agree that on the conclusion of the consultation your place of work will be 100VE or 100VE until early 2025 and then Kingston-upon-Thames ("the locations") and you will be notified of which of the locations will be your place of work after that consultation ends