Deputy Shopper Marketing Manager

Join us as Deputy Shopper Marketing Manager

Job Purpose

The Deputy Shopper Marketing Manager role drives sustainable growth across e-commerce channels by developing channel strategies, optimizing platform fundamentals, and identifying new opportunities to win in digital commerce. This role bridges commercial, marketing, and operations to maximize GMV, visibility, and conversion across key platforms.

Main Responsibility

Channel Strategy & Growth

• Define and execute channel-specific strategies across online platforms (e.g., Shopee, Lazada, TikTok Shop)

• Identify structural opportunities (e.g., search optimization, content scaling, rating improvement, demand whitespaces) to unlock growth

• Monitor competitive landscape and recommend actions to stay ahead

Data & Performance Analytics

• Track and analyze key KPIs (GMV, traffic, CVR, AOV, ROI, share of search, ratings & reviews)

• Translate complex data (platform analytics, search, traffic, conversion) into strategic actions

• Maintain dashboards or reports to monitor channel health and performance trends

Cross-functional Collaboration

• Align with brand, marketing, and supply chain teams to deliver integrated e-commerce plans

• Coordinate with regional/global teams to adapt best practices locally

• Work with agencies or partners on content, media, and analytics

Governance, Planning & Continuous Improvement

• Ensure activities comply with brand guidelines, and ways of working.

• Support continuous improvement of shopper marketing processes and capability.

Experience & Qualification

• Bachelor’s degree (S1) in Marketing, Business, Communication, or related field.

• 3–8 years of relevant experience in e-commerce, digital commerce, or FMCG commercial roles

Skills

• Strong understanding of marketplace dynamics (Shopee, TikTok Shop, Lazada)

• Strong execution and coordination skills with attention to detail

• Basic analytical skills to track performance and extract insights

• Strong collaboration and stakeholder management skills

• Agile, proactive, and comfortable working in a fast‑paced environment

Critical SOL (Standards of Leadership) Behaviors

• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.

• PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.

• CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.

• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

• AGILITY: Explores the world around them, continually learning and developing their skills

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.