Associate Manager, Performance Marketing

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. We work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.   

At Unilever, your career will be a unique journey, grounded in our collaborative and flexible working environment. Our organizational ambition centres around creating workplaces that foster equity, diversity, inclusion and belonging across all aspects of our business. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.  

Location: Toronto, Canada (Hybrid )

WHO WE ARE

We are the Wellbeing Collective Group at Unilever, focused on building and growing brands in the health and wellness space. Wellbeing is a large and dynamic global category that spans Vitamins, Minerals and Supplements, alongside adjacent areas of functional hydration and nutrition.

Unilever’s Wellbeing Collective Group brings together a portfolio of high growth health and wellness brands built to help people feel better every day. The group includes a set of category leading brands acquired in the US including OLLY, Liquid I.V., Nutrafol, SmartyPants, Welly and Onnit, as well as Equilibra (Italy). Each brand is distinct in purpose, proposition and culture, yet united by a shared focus on delivering superior consumer experiences across health and wellbeing. We are committed to continuing to grow this strategic business for Unilever by leveraging the full strength of Unilever’s capabilities, including expanding the reach of our portfolio internationally.

We work in an agile, fast-moving environment, collaboratively within the team and with our Unilever colleagues around the world. We work in a project-based, networked way where everyone needs to be able to take a step back and think strategically, as well as roll up their sleeves and get their hands dirty, to be entrepreneurial and experiment, as well as bring in the best of Unilever and work the structures of a large company, and to take charge and lead, as well as follow and support others.

ROLE PURPOSE

We are looking for an Associate Manager, Performance Marketing to drive the performance of our Amazon business and performance marketing budgets, as well as direct-to-consumer (DTC) channels, ensuring data-driven decision-making, marketing optimization, and revenue growth. This role will sit at the center of our digital efforts, bridging marketing, sales, and operations to maximize impact.

As a priority channel for the Wellbeing Collective in Canada and the Liquid IV and OLLY brands, we are increasing budgets, resource and focus to meet our aggressive growth targets, we need someone who is fluent in Amazon strategy, digital marketing performance, and eCommerce analytics.

This role requires close collaboration with internal teams, specialist agencies, and external partners to ensure the success of our Amazon, website DTC, and affiliate marketing initiatives.

WHAT YOU’LL DO (KEY RESPONSIBILITIES)

Amazon & Performance Marketing

• Own and optimize Amazon sales strategy for Liquid IV and OLLY, ensuring efficient spend and high ROI.
• Track spend efficiency, performance metrics, and competitive positioning on Amazon.
• Identify gaps, risks, and opportunities to improve conversion rates and revenue growth.
• Implement A/B testing strategies to optimize advertising performance and drive continuous improvement.

Analytics, ROI & Optimization

• Monitor and analyze marketing performance metrics, ensuring investments deliver measurable results.
• Provide granular reporting on ROI, marketing spend, and conversion performance.
• Drive data-led decision-making across digital marketing initiatives.

Cross-Functional Collaboration & Agency Management

• Act as a bridge between marketing, sales, and operations, ensuring alignment on digital strategies.
• Manage relationships with specialist agencies and vendors, ensuring seamless execution of campaigns.
• Work closely with internal teams to track performance, troubleshoot issues, and scale best practices.

DTC & Website Support

• Assist leadership in website sales growth, improving conversion rates and optimizing user experience.
• Support stakeholder-led initiatives focused on increasing website traffic, driving sales growth, and improving customer retention.
• Explore and manage affiliate marketing opportunities to drive additional revenue streams.
• Work with specialist agencies to enhance SEO, paid media, and digital advertising performance.

Required Qualifications:

• Bachelor’s degree in Marketing or related field
• 2+ years of experience in digital marketing, eCommerce, or performance marketing including 1+ years of hands-on experience in Amazon analytics, with proven success optimizing Amazon campaigns across marketplace strategy, performance analysis, and eCommerce optimization.
• Proven success as a performance-driven marketer with strong analytical skills, leveraging paid media and performance analytics to interpret ROI, optimize marketing spend, and guide data-driven campaign and investment decisions.
• Familiarity with digital advertising strategies, eCommerce trends, and paid media best practices.
• Digital native mindset – understands how consumers shop online and how to drive growth across digital channels.
• Strong project management and cross-functional collaboration skills.
• Ability to travel up to 15% of the time (domestically and internationally)

Preferred Qualifications:

• 5+ years of experience in digital marketing, eCommerce, or performance marketing including 2+ years of hands-on experience in Amazon analytics, with proven success optimizing Amazon campaigns across marketplace strategy, performance analysis, and eCommerce optimization
• Hands-on experience in DTC, performance marketing, and conversion rate optimization.
• Direct experience in high-growth CPG environments.

Pay: The pay range for this position is $84,000 to $110,000. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. 

Bonus: This position is bonus eligible. 

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. 

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Unilever Canada is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, marital status, family status, disability, genetic characteristics, and a conviction for which a pardon has been granted.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: These lines are reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.

Unilever Canada est une organisation engagé à la diversité et à l'inclusion pour stimuler nos résultats d'affaires et créer un meilleur avenir chaque jour pour nos employés, les consommateurs globaux, les partenaires et les communautés. Nous croyons qu'un effectif diversifiée nous permet de faire correspondre nos ambitions de croissance et de stimuler l'inclusion dans l'entreprise. Tous les candidats qualifiés recevront la considération pour un emploi sans égard à la race, la couleur, la religion, le sexe, l'orientation sexuelle, l'identité ou l'expression de genre, l'âge, l'origine nationale ou ethnique, l'état matrimonial, la situation familiale, l'invalidité, les caractéristiques génétique, et une condamnation pour laquelle un pardon a été accordée.

Si vous êtes une personne handicapée qui a besoin d'aide à tout moment au cours de notre processus de recrutement, veuillez communiquer avec nous au NA.Accommodations@unilever.com. Veuillez noter: ces lignes sont réservées aux personnes handicapées ayant besoin d'aide et ne sont pas un moyen d'enquêter sur les postes.