Lakme CTI & Claims Specialist

Job Title: Lakme CTI & Claims Sr. Specialist

Location: Mumbai HURC

ABOUT THE ROLE

As a member of the Lakme CTI team, key responsibilities will be:

• Delivering CTI, and Claims support for Lakme across Renovation and innovation projects as well as helping to develop new communication and strategic plans. 

• Developing consumer understanding, evaluating  products, substantiation and claims support strategies for projects as well as delivering consumer research plans.  

• Should have a broad category technical understanding of formulation, consumers and testing methodologies used to assess product performance.  Interpersonal and communication skills as well as project and time management.   

• Furthermore, creative mindset with ability to translate complex product information into simple consumer.

Background and Purpose of the Job:

• To support Consumer Technical Insights and Claims work stream for Lakme by delivering outstanding communications for our innovation that are robustly supported in technical and consumer understanding.  

• To also develop and execute Strategic Understanding plans by interacting in a multi-disciplinary business environment.

Compelling Expectation   

• Drive the desire to look for consumer insight, consumer appealing claims for the category, through brainstorming/workshops.   

• Capture and interpret consumer research data, sensory feedback, and claim substantiation evidence into robust dossiers.

• Ensure consumer language alignment in all package copy, advertising briefs, and marketing materials.

• Anticipate and mitigate consumer perception risks, regulatory challenges, and competitive threats.

• Build strong networks with Brand, CMI, Clinical, and R&D teams to embed consumer insights into innovation. End to end lead for the internal panel management and upgradation.

Critical Functional Capabilities

• Execute claim support testing plans and panel studies.

• Competition mapping and claims understanding and generating claims.

• Clinical management with CROs

Skills & Competencies

• Strong knowledge in testing methods and experience in claims

• Ability to leverage consumer data analytics for insights.

• Excellent spoken English, presentation skills, and ability to collaborate with stakeholders.

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