Associate CMI Manager, Demand Generation — Seventh Generation, HCNA

**This role can be based in either our Hoboken, New Jersey office or our Burlington, Vermont office**

JOB PURPOSE:

Seventh Generation is seeking an Associate Consumer & Market Insights Manager to lead the Demand Generation insights agenda for Seventh Generation. This is an exciting role with exposure to a wide range of CMI responsibilities—from communications development and audience design to in market measurement and brand equity – all aimed at understanding how consumers engage with Seventh Generation, developing impactful social-first communications, and measuring the effectiveness of our marketing investments.
The ideal candidate is a self-motivated, detail oriented storyteller and dot-connector who is passionate about consumer behavior, social-first demand generation, and using insights to drive growth for a mission-led brand.

WHAT YOUR MAIN RESPONSIBILITIES WILL BE:

Lead the Seventh Generation demand generation insights agenda
• Own the CMI agenda for Seventh Generation demand generation across home care: communications development & testing, audience and targeting, social-first creative quality, and in market impact measurement (e.g., Brand Lift), in partnership with media and creative agencies.
• Guide the adoption of data driven marketing approaches (audience development, segmentation, activation signals) to sharpen effectiveness.

Drive social-first demand generation excellence:

• Lead the agenda for Social-First Demand Generation for HCNA—from social listening to creative quality diagnostics to impact measurement across digital, social, and POSM.
• Manage and interpret social listening outputs; keep a pulse on emerging trends, growing spaces, and cultural signals that fuel demand for home care.

Create and operationalize consumer learning plans:

• Design multi-phase consumer learning plans: frame business questions, define clear objectives, brief suppliers, manage scope/timing/costs, and deliver implications to senior partners.
• Run custom qualitative and quantitative research (with or without agency partners) and perform desk research using available sources to address demand, retailer dynamics, pricing, and competitive trends.

In market measurement & marketing ROI:

• Lead in market tracking and optimization for HCNA initiatives with media agencies—identify what worked/what didn’t, and embed learnings into the next sprint.
• Measure the impact of marketing investments holistically through Rapid ROI, brand health tracking and in flight diagnostics (e.g., Brand Lift).

Category foresights & brand superiority:

• Build strategic home care foresights for Seventh Generation: monitor emerging behaviors, evolving consumer needs, and the future of demand generation marketing to inform strategy and roadmaps.
• Provide a clear perspective on how consumers engage with the home care category and Seventh Generation, including category and brand audits; translate insights into brand superiority opportunities.

Analytics & data fluency:

• Analyze in market performance data (scanning and panel) including sales, purchase panels, pricing, distribution, and retailer performance to guide actions.
• Synthesize disparate data sources into simple, compelling stories that influence decisions and unlock growth.

Ways of working & influence:

• Serve as a CMI Future Shaper—balancing the smart use of AI-enabled tools with deep human consumer intimacy for home are consumers and Seventh Generation shoppers.
• Partner closely with Marketing (media & comms), media and creative agencies, and research partners. Build trust, speak up with a point of view, and act as a proactive business partner—not an order-taker.
• Ad hoc support on requests from Global Home Care team related to US market and The Laundress brand as needed (less than 5% of scope)

WHAT YOU WILL NEED TO SUCCEED:
Education & Experience
• Bachelor’s degree required.
• Minimum 5 years of experience in Consumer & Market Insights or closely related marketing/analytics roles.
• Hands-on experience with qualitative and quantitative methods (design, execution, and interpretation).
• Proficiency working with household panel and market data (e.g., scanning and panel sources such as Circana/Numerator or equivalents).
• Familiarity with audience development and data-driven marketing practices.
• Experience with Marketing Mix Modeling or similar methods; exposure to brand equity/health tracking and in market measurement (e.g., Brand Lift) preferred.
• Comfortable with performance analytics across sales, usage/purchase panels, pricing, distribution, and media signals; able to connect dots across multiple sources into a clear, persuasive narrative.
• Strong social listening acumen—able to manage tools, detect trends, and translate cultural/behavioral signals into actionable recommendations for home care demand generation.
• Curious and proactive—go beyond the brief to uncover opportunities and propose solutions.
• Strong interpersonal and communication skills (written and verbal); confident influencing senior stakeholders in a fast paced, dynamic environment.
• Comfortable working independently with coaching from your line manager; adaptable in unstructured contexts.
• Personal passion for insight mining and consumer-centric growth; commitment to Seventh Generation’s mission.

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