Personal Care Indonesia & Deodorant CMI Lead

Business Context

Personal care is one of the Business Groups of Unilever. It has a turnover of more than 12Bn Euros. It has three categories – skin cleansinga, deodorants and oral care. Most of the turnover comes from 8 Power brands – Dove, Rexona, Lux, Pepsodent, Axe, Lifebuoy, Dove Men+Care and CloseUp, with 5 of the 8 power brands having a turnover of more than a billion Euros.

Indonesia as a business unit offers Personal care enormous opportunities for growth but has suffered challenges in the short term as a result of the boycott of Unilever brands.

Purpose of the Job
There are three key components:

1. Support social first marketing transformation

• Identifying opportunities in real time to embed our brands in local culture
• Identifying star stories for each brand that taps into local culture
• Identify communities for each brand to tap into
  

2. Being the Future shaper

• Identifying market transforming insights based on foresight
• Identifying strategic opportunities for growth for the business via the IBP process
  

3. Helping Drive business performance

• Identifying shopper and channel based opportunities for growth
• Identifying performance based opportunities for growth by leveraging UBS and all metrics like market share, distribution, penetration etc.
  

Other key responsibilities of the job are

• Work with agencies to ensure data quality is good and we get best client servicing support
• Ensuring that the latest tools especially AI based tools are being deployed in the region
• Build next generation of CMI talent

Key Interfaces:

• PC BU leadership team
• PC CMILT
• Media and content partners
• External agencies particularly continuous tracking agencies
  

Profile to be successful in the role:

• You are fully operational to leading edge in all facets of CMI work having had more than 15 years of experience in CMI and marketing
• You are a data ninja. You are comfortable with large quantities of data. 
• You are comfortable living in the social world and following influencers.
• You are able to dive deep into details of data to identify strategic insights by connecting different data sets and using patterns across cells.
• You are comfortable with “ambiguous and changing” briefs. You see these briefs as an opportunity as they are “malleable” instead of them being “problematic”.
• You are motivated by outcomes and appreciative of processes (& not the other way around)
• You are able to work seamless with cross functional teams especially in high pressure situations
• You are comfortable working in a matrixed environment, draw energy from influences and varied viewpoints
• You are not of fixed mindset or wedded to linear and fixed brand /people partnering, you flow to work where the growth is
• You are resourceful

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.