CMI Supervisor

JOB PURPOSE

This role supports the Beauty & Wellbeing business in Mexico by partnering on strategic projects that connect the voice of the consumer with marketing, innovation, and commercial decision-making. The position is responsible for generating actionable insights that drive business growth through consumer, market, and competitive research, ensuring decisions are grounded in a deep understanding of the Mexican consumer. Is also part of a broader Consumer & Market Insights (CMI) community at local, regional, and global levels, with regular interactions and collaboration with teams across different countries.

This position will serve as the key consumer insights lead, owning the consumer agenda and research plan for the Skin Care and Hair Care categories. The role is expected to build relevant, impactful insights and effectively share them with the business, ensuring impact through the use of continuous data sources, communication studies, trend research, and ad hoc investigations.

Continuous data sources include tools such as Worldpanel, Nielsen, Kantar Insights, Euromonitor, Mintel, and Social Listening platforms. Ad hoc research will be defined based on specific project needs, covering growth opportunities, future trends, brand relaunches, and line extensions.

This role will have a strong focus on trend studies, social listening, cultural understanding, and brand communication research—from early ideation stages through post-testing and advertising effectiveness evaluation, including impact on brand equity.

KEY RESPONSIBILITIES
    •    Identify consumer trends and growth opportunities from market and consumer data that can be translated into innovation initiatives or communication campaigns.
    •    Lead the execution and analysis of consumer research, both quantitative and qualitative, acting as a reference point for research methodologies and consolidating learnings across brands and channels to strengthen future recommendations.
    •    Consolidate and analyze market information from sources such as Nielsen, Kantar, Brand Tracking tools, YouScan, and others.
    •    Design and conduct pre- and post-advertising tests, as well as media effectiveness studies.
    •    Continuously monitor brand performance across social media platforms, demonstrating a deep understanding of the dynamics of different social networks to identify communication opportunities for brands.
    •    Manage and leverage internal AI tools to support and enhance the research process.
    •    Contribute to the development of key learnings for innovation, communication, and brand strategy projects by participating in co-creation sessions with cross-functional teams and preparing executive-ready reports with clear, actionable recommendations.
    •    Effectively prioritize and manage multiple projects simultaneously, ensuring efficient time management.

Key Stakeholders & Collaboration
    •    Reports directly to the CMI B&W Manager.
    •    Works closely with the Mexico CMI community, as well as B&W CMI teams at LATAM and Global levels.
    •    Collaborates cross-functionally with Marketing, Media, R&D, CSP, and Global CMI teams at Unilever, as well as with research, creative, and media agencies.
    •    Regularly interacts with and presents insights to the Beauty & Wellbeing leadership team.

REQUIRED QUALIFICATIONS
    •    3+ years of experience in market research or similar roles, with a strong focus on innovation, communication, and market analysis.
    •    Strong and up-to-date knowledge of research methodologies, including concept and communication testing, and the use of artificial intelligence in research.
    •    Hands-on experience with continuous measurement tools such as Kantar, Nielsen, and Brand Tracking.
    •    Experience using Social Listening tools (e.g., Brandwatch, YouScan).
    •    Familiarity with syndicated tools such as Euromonitor and Mintel.
    •    Proficiency in analytical tools such as Excel, Power BI, and SPSS, with openness to adopting new data sources and technologies.
    •    Ability to translate business questions into end-to-end research projects, integrating quantitative and qualitative data to generate deep, relevant diagnoses.
    •    Strong analytical creativity and storytelling skills to effectively present insights to internal teams and senior leadership.
    •    Action-oriented mindset, with the ability to turn insights into clear, actionable business recommendations.
    •    High level of autonomy, capable of building and managing a personal research agenda while handling multiple projects simultaneously.
    •    Genuine curiosity to understand consumers, culture, and the broader social context.
    •    Advanced English proficiency, both written and spoken.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.