Brand Experience Specialist - Foods & Hellmann's

Join us as Foods Brand Experience

Function Foods - Marketing

Reports to – Hellmann’s Brand Manager

Scope Local - Mexico

Location Bosques Site, Mexico City

Terms & Conditions Full Time

JOB PURPOSE

This role exists to create meaningful and memorable brand experiences that truly connect with people. Your mission will be to ensure consumers not only enjoy our products but also feel a genuine emotional connection to our brand through ideas, experiences, and activations that resonate with their everyday lives.

You will be responsible for designing and delivering culturally relevant brand moments across all touchpoints — from daily consumption occasions to cultural spaces where our brands can inspire, delight, and spark conversation.

If you’re passionate about food, love exploring cultural trends, and enjoy bringing big ideas to life that connect with people authentically, this role is for you. Here, you’ll have the opportunity to create experiences that reach millions of consumers and elevate our Brand Experience to the next level.

You’ll be part of a team that believes in doing work that matters — for people and the planet.

Because here, we don’t just hire for jobs. We invite you to be part of something bigger.

KEY RESPONSIBILITIES

• Execute the brand experience strategy and plans for Knorr, Hellmann’s, and Maizena, delivering impactful activations and both internal and external events that bring each brand’s purpose to life.
• Develop, manage, and execute the Brand Experience strategy for Hellmann’s at the point of sale, ensuring strong shopper engagement through promotions, activations, and visibility initiatives.
• Oversee and control the Brand Marketing Investment, including the creation of purchase orders and the monthly tracking, monitoring, and reconciliation of all brand-related spend.
• Lead the development plan and ongoing performance follow‑up for the brand’s intern, ensuring clear objectives, growth opportunities, and successful achievement of defined goals.

REQUIRED QUALIFICATIONS

• Marketing or Trade Marketing experience (Consumer Goods Company preferred).
• Brand projects development (activations, campaigns or innovation).
• Data management, interpretation and numerical skills.
• Excel (mid or advanced).

PREFERRED QUALIFICATIONS

• Fluent English
• Creative thinking

At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.