Associate Brand Manager, Degree Engagement

Background & Purpose of the Job
Degree, a €500m brand in its own right, is a pivotal member of the Rexona family; the number 1 anti-perspirant brand worldwide and the 2nd largest brand for Unilever Personal Care (€2.2BN split €1BN men, €1.2BN female). A brand that has been at the forefront in leading the category since the day it was born. The first brand to launch an AP into a market of only Deodorants and the first brand to bring proven superior body heat activated technology. We unapologetically live by our product truth of undeniable, superior efficacy and being ‘Here for Sweat’. While sweat moves you forward, Degree makes sure it never holds you back.

The ideal candidate will drive the business forward with out-of-the-box ideas, strong leadership of the cross-functional team, and a hunger to challenge the status quo and realize the full growth potential of Degree in the US. In this role, you’ll handle content strategy and insight activation, brand say content development and deployment, and partnership with the IAT for the Degree business. The person who will be successful in this position is motivated, engaged, and passionate about taking on responsibility and being a leader in driving growth. This will be a very rewarding position – impact is immediate and recognizable in-market. 

Business Context
This role is a key member of the Degree US Engagement team, responsible for driving best in class content development, multi channel activation, and operational excellence. The role requires an independent operator who can turn consumer insights into actionable content strategies, manage complex workflows across agencies and internal teams, and maintain flawless execution across digital and commerce channels.
You will collaborate closely with the full Integrated Agency Team (IAT), the MMC team, Consumer Insights, Brand Managers, and cross functional partners to deliver high quality work at speed.

Key Responsibilities
1. Content Strategy & Insight Activation

• Translate consumer insights, brand strategy, and category trends into sophisticated content strategy matrices that guide campaign, modular, and commerce content.
• Partner with CMI, MMC, Strategy, and Creative Agency teams to ensure all content is insight driven, culturally relevant, and aligned to platform best practices.

2. Modular & BSAY Content Development

• Lead briefing processes for BSAY modular content, including video, social, display, and commerce assets.
• Collaborate with strategic creative agencies and executional agencies, ensuring strong alignment with the MMC team for platform optimization and asset versioning.

3. Commerce & PDP Content Management

• Ensure brand content across retailer PDPs and brand websites is current, high quality, and optimized for search, conversion, and retailer specific requirements.
• Lead cross functional partnership with ecommerce, retailer, and digital excellence teams to ensure timely updates and content governance.
• Ensure brand content across all ecom touchpoints (PDPs, brand.com) is optimized for LLM / Agentic AI to continue to elevate Degree as the #1 Deos brand in AI search

4. Media Trafficking Leadership

• Act as the brand’s primary owner of the media trafficking process, ensuring accurate and timely delivery of assets and metadata to media partners.
• Maintain asset trackers, version control, and trafficking documentation to support flawless activation.

5. Project, Stakeholder & Workflow Management

• Independently manage complex multi-agency project workflows, timelines, and approvals.
• Operate confidently in a fast-paced environment, proactively removing roadblocks and escalating issues when needed.
• Collaborate broadly with the full IAT and internal cross functional partners (Brand, CMI, Finance, R&D, Legal, Media, Ecommerce, MMC, etc.).

6. Communication & Collaboration

• Communicate clearly and efficiently: strong written updates, strategic POVs, and succinct storytelling.
• Build trusted partnerships across the IAT and internal teams, acting as a reliable connector and problem solver.

7. End to End Budget Management

• Own brand engagement budget management including annual planning, forecasting, PO management, accruals, and reconciliation.

Skills & Experience

• Bachelor's degree required, MBA a plus
• 3+ years’ experience in Brand Marketing, preferably CPG
• Demonstrated ability to translate insights into content strategies and multi channel content matrices.
• Experience briefing creative agencies and managing content production cycles.
• Strong budget management experience (forecasting, PO management, accruals).
• Familiarity with PDP optimization, commerce content, or retailer requirements (preferred).
• Proven ability to work independently, manage complexity, and handle ambiguous environments.
• Strong communication skills and the ability to influence across internal teams and agency partners.

Leadership Behaviors

• Bias for Action; Ownership
• Consumer & Customer Centricity
• Accountability & Precision Execution
• Ability to Simplify Complex Workflows
• Collaboration & Influencing Skills

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