Associate Director, Dove Demand Creation – North America Beauty & Wellbeing

Job Purpose

Dove is one of the world's most iconic beauty brands, reaching hundreds of millions of consumers through a portfolio spanning hair care, skin cleansing, deodorants, body care, and men's care. As part of Unilever's Beauty & Wellbeing business, we combine superior science with purpose-driven brand building to help people experience beauty as a source of confidence through inclusive design and real-world impact. Our teams are passionate about transforming consumer insights into breakthrough innovations and beautiful communications that shape the future of beauty.

The Associate Director, Dove Demand Creation will lead strategy for the US haircare and skincare (lotions) categories for both Dove and Dove Men+Care. Dove is one of the fastest-growing haircare brands in the country, supported by a world-class team behind Cannes Lions-winning campaigns and top-awarded innovations. We are seeking a creative visionary and strategic marketing leader to drive our next phase of growth.

In this role, you will lead and deploy social-first, 360-degree campaigns, managing a team of direct reports and agency partners to deliver high-impact content across paid, organic, influencer, and PR channels. You will collaborate with sales, retail, and consumer insights teams to unlock strategies that win at the shelf, ensuring we remain at the pulse of beauty trends to drive brand love, engagement, and conversion.

Key Accountabilities

Strategic Brand Growth & Planning:

• Drive consumer demand and achieve business objectives for Dove (Haircare, Skincare) in the US.
• Translate multi-year brand growth plans into a comprehensive Brand Marketing Plan to deliver annual targets, acting as the guardian of these plans.
• Define the brand communications strategy and partner with the Brand Director to brief and lead the creative development of tentpole campaigns.
• Partner with the product innovation team to ensure sufficient quantity and quality of innovations to fuel demand creation, landing them with excellence and investment sufficiency.

Social-First Strategy & Trend Expertise:

• Champion a digital-first, social-first approach to brand building and consumer engagement.
• Act as the brand's expert on the US social media landscape, possessing an intimate understanding of local market culture, communities, and platforms, with a particular focus on beauty trends.
• Lead brand culture squads—integrating marketing, Consumer Market Insights, media, performance, and shopper marketing—to read data signals and optimize brand plans in real-time, at the speed of social media.

Agency Ecosystem & Content Excellence:

• Build and manage a focused agency ecosystem to create and curate sufficient quantity, quality, and diversity of content across all touchpoints.
• Manage the content lead overseeing the execution of the Dove US B&W content strategy, keeping cultural nuances and social trends at the forefront.
• Ensure all content is data-driven, aligned with brand goals, and optimized based on performance metrics to achieve engagement objectives.

Team Leadership & Talent Development:

• Lead and inspire a team of 3+ specialists across content creation, community management, influencer marketing, PR, and experiential marketing.
• Foster a culture of collaboration, innovation, and excellence in execution within the team, ensuring clear direction and high-quality output.

Cross-Functional & Masterbrand Collaboration:

• Partner with Dove Masterbrand specialists (Skin Cleansing, Deodorants) both globally and locally to unlock Masterbrand growth.
• Apply business strategy to make investment trade-offs and analyze the impact of marketing activations on brand results (equity and sales) across the portfolio.

Required Qualifications

• 8–10+ years of progressive marketing experience, with a focus on beauty, fashion, or lifestyle categories
• Proven track record in social-first content strategy, execution, and driving consumer engagement and conversion
• Strong expertise in agency management, including briefing, collaboration, and high-quality output delivery
• Demonstrated ability to lead, motivate, and provide clear direction to internal teams and external agencies
• Deep understanding of the US social media landscape, cultural nuances, and beauty trends
• Strong understanding of beauty products, ingredients, and industry terminology across haircare and skincare
• Proficiency in data-driven decision making, including using analytics to measure performance, derive insights, and optimize content strategy
• Mastery of visual storytelling and compelling, beauty-focused copywriting for social, video, and editorial formats
• Bachelor’s degree

Preferred Qualifications

• Experience leading content creation with an understanding of platform nuances and trends
• Experience running a brand or business segment with accountability for investment trade-offs and marketing impact analysis
• Demonstrable experience using generative AI tools for content creation and innovation

Pay: The pay range for this position is $146,200 to $219,400. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. 

Bonus: This position is bonus eligible. 

Long-Term Incentive (LTI): This position is LTI eligible. 

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. 

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