Manager, Influencer Capability

Job Purpose
Our Beauty & Wellbeing Business Group is reinventing how we connect with consumers, creating demand for our products through digital-first, culturally led activations that drive desire. In the US, this vision is brought to life in our local Business Unit through some of the world’s most loved and trusted beauty brands: Dove, TRESemmé, Nexxus, SheaMoisture, and Vaseline.

Influencer marketing is no longer a tactic, but a growth engine that shapes how our brands stay relevant today. As Manager, Influencer Capabilities, you will sit at the center of the influencer ecosystem. This role does not own execution; instead, it elevates it by serving as a trusted peer expert who sharpens strategy, codifies best practices, and accelerates learning across brands. You will bring a strong, future-forward point of view on creator strategy, platforms, and partnership models—translating what’s working and what’s changing into clear, actionable guidance. You will ensure influencer marketing is fully integrated into full-funnel plans and help brands stay ahead of the curve.

Who you are and what you’ll do: As the Manager, Influencer Marketing Capabilities - B&W, you have the opportunity to:

• Act as a subject-matter expert for influencer marketing across a portfolio of brands, maintaining a strong, future-forward point of view on creator strategy, partnerships, and platform evolution
• Develop and continuously refine influencer playbooks, frameworks, and guidance that enable brand teams to execute with greater clarity, consistency, and impact
• Serve as a trusted thought partner to brand-embedded influencer leads, supporting strategy development, creator selection, briefing, and activation planning at key moments
• Ensure Unilever Beauty & Wellbeing is at the forefront of Influencer commerce
• Ensure influencer strategies are integrated into full-funnel media, content, commerce, and cultural plans, working closely with Media, Content, Legal, and Procurement partners as needed
• Create mechanisms to share learnings, tests, and trends at speed, helping brands learn faster and avoid duplicative effort

Required Qualifications

• Bachelor's degree (preference in Marketing or similar)

• 6+ years of experience specializing in earned/paid influencer marketing with a track record of tying influencer activity to business performance

• Deeply engaged in culture with a deep knowledge of all social media platforms and a keen eye for trendspotting

• A strategist with experience in developing the right ecosystem of tools, talent and tactics that improves brands talkability and relevance

• A data lover with excellent analytical skills who has experience measuring earned/paid influencer campaigns

• A collaborator who thrives on working together with different teams and marketing specialties

• Strong industry knowledge of trends, best practices & innovations

• Strong organizational, communication and presentation skills to tell actionable stories with data

• Experience communicating directly with agency partners, talent and agents

Preferred Qualifications:

• Related experience within CPG industry

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