Foods Digital Experience Lead

Unilever is currently hiring for Digital Experience Lead – FOODS Türkiye

Function: Marketing

Reports to: Foods PTAB DMC Lead, UL TR Retail Media Lead

Scope: Turkey

Location: Umraniye

Terms & Conditions: Full Time

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.  If you are passionate about unlocking growth via digital channels then this role is just for you!

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

As a Digital Experience Lead at Unilever, you will play a key role in developing and executing digital marketing strategies to enhance our leading brands’ presence and drive online engagement. This role requires a blend of creativity, strategic thinking, and analytical skills to maximize the impact of our marketing efforts across various platforms.


• Responsible for leading end to end digital ecosystem of a category
• Plan, execute, and optimize digital marketing campaigns across platforms such as Google, Meta, TikTok and other relevant channels in partnership with Media & agency teams.
• Plan and ensure all digital content aligns with the brand identity and resonates with the target audience.
• Track and analyze key performance metrics to measure the success of digital campaigns.
• Work closely with Brand Marketing, D Commerce, CMI teams to build the best digital journey for our consumers
• Build & execute best-in-class full-funnel digital campaigns by using all digital means: Content, Data, Media, Creator Marketing, Consumer Touchpoints
• Inflight optimization of communications plan, dynamic, real-time allocation of budgets based on KPIs, including AB testing.
• Lead Digital Marketing Strategy by collaborating with key internal and external partners
• Be the single point of contact with high digital expertise for stakeholders
• Play a role in developing and standardizing analytical tools, frameworks and processes, to level up and democratize analytically grounded decision making at all levels of the business
• Manage relationships with 3rd party vendors and service providers


WHAT YOU NEED TO SUCCEED

• Understanding of full funnel online customer journey touchpoints with a digital campaign management experience.
• Passionate about data and performance marketing, able to synthesize data and translate it into insights, driving business decisions.
• High “bias for action” and leadership. Right Mental Attitude – open communication & walk the talk
• Excellent listening skills and the ability to understand and articulate consumer needs in business and more technical vocabulary
• Experience working as or with marketing stakeholders/agencies and an understanding of their likely challenges and information requirements.
• Experienced project manager, particularly in terms of project planning, and forecasting demand.


Experiences & Qualifications
• 3-5 years’ experience in a digital ecosystem
• An excellent English language communicator with senior stakeholders, peers and reports (conversational and presentational)
• Bachelor's Degree in related fields
• Fluency in Turkish and English.


Skills
• Facilitation and capability building skills. Able to contribute to a significant change program.
• Organizational change-agent mindset.

Leadership
• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• Critical SOL (Standards of Leadership) Behaviors
o PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
o PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
o CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
o PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
o AGILITY: Explores the world around them, continually learning and developing their skills.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.