Marketing Manager Knorr, Foods

Unilever is currently hiring for a Marketing Manager – Knorr & Foods

Function: Marketing
Reports to: Foods & Future Core Lead
Scope: Local – Nigeria
Location: Lagos, Nigeria
Terms & Conditions: Full-time; Local conditions apply

Job Purpose

This is an exciting opportunity for a passionate and commercially minded marketer to shape the future of Knorr and our Foods portfolio in Nigeria. As Marketing Manager – Knorr & Foods, you will have the opportunity to build brands that are part of consumers’ everyday lives, creating culturally relevant marketing that strengthens brand love, drives penetration and delivers sustainable business growth.

You will lead the brand agenda from strategy through to execution, bringing together consumer insights, creativity, digital and social-first marketing, innovation and commercial thinking to create campaigns and experiences that genuinely connect with Nigerian consumers.

Working alongside Demand Creation, Customer Development, R&D, Finance, CSP and agency partners, you will have the opportunity to turn bold ideas into impactful brand experiences, bring innovation to market and shape how Knorr and our Foods brands show up across consumer and shopper touchpoints.

Key Responsibilities

Brand Strategy & Growth

• Translate the Foods strategic vision into clear and compelling marketing plans for Knorr and the wider Foods portfolio in Nigeria.
• Lead the implementation of brand plans, ensuring strong alignment between consumer needs, brand strategy and commercial priorities.
• Drive sustainable, multi-year brand growth, penetration and brand power.
• Identify opportunities to strengthen brand relevance and unlock future growth within the Nigerian market.

Consumer Demand Creation & Brand Building

• Lead marketing activities for Knorr and relevant Foods brands, including campaigns, consumer engagement, activations and direct-to-consumer initiatives.
• Champion a digital-first and social-first approach to building brands and creating consumer demand.
• Partner with the Demand Creation Lead and agency teams to develop compelling brand assets and locally relevant content.
• Bring brand stories to life consistently across digital, social, retail and experiential touchpoints.
• Use consumer and shopper understanding to create meaningful experiences that strengthen brand consideration and preference.

Digital Marketing & Consumer Engagement

• Lead the digital marketing agenda, developing strategies that create seamless and engaging consumer experiences.
• Drive consumer engagement across relevant digital and social platforms.
• Leverage content, partnerships, social media, influencers and paid media to strengthen brand visibility and engagement.
• Use data and insights to continuously optimise campaigns and improve marketing effectiveness.

Innovation & Go-to-Market

• Drive the innovation agenda for Knorr and Foods, supporting ambitious growth objectives and evolving consumer needs.
• Lead the local execution of relevant global brand innovations and ensure strong market readiness.
• Partner across Marketing, CSP, Customer Development, R&D and other teams to deliver effective go-to-market plans.
• Bring product superiority to life throughout the consumer and shopper journey to drive desire and conversion.

Commercial & Financial Delivery

• Manage marketing budgets effectively and ensure investment is aligned with key growth priorities.
• Track campaign performance and return on investment, using insights to optimise marketing spend.
• Apply strong commercial thinking to brand, innovation and demand creation decisions.
• Use data and performance insights to identify opportunities, address gaps and strengthen business outcomes.

Cross-Functional Leadership & Collaboration

• Build strong partnerships across Customer Development, R&D, Finance, CSP, Demand Creation and other key functions.
• Lead and inspire marketing teams and partners, creating an environment of collaboration, accountability and decisive action.
• Manage agency relationships to ensure high-quality, impactful and timely delivery.
• Influence stakeholders effectively to align priorities and accelerate execution.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• Minimum of 7 years’ relevant marketing experience, preferably within the consumer goods/FMCG industry.
• Strong experience in demand creation, brand building and integrated marketing.
• Demonstrated ability to develop and execute marketing strategies that deliver measurable consumer and business outcomes.
• Strong digital marketing capability, including experience across social media, influencer marketing, content marketing, SEO and paid media.
• Experience in e-commerce and/or direct-to-consumer marketing would be advantageous.
• Strong consumer and shopper understanding, with the ability to translate insights into meaningful brand and commercial opportunities.
• Experience working collaboratively across functions such as Customer Development, R&D, Finance and external agency partners.
• Strong commercial and financial acumen, including marketing budget management, ROI tracking and investment optimisation.
• Strong analytical capability and confidence using data and insights to inform decisions.
• Proven ability to lead, influence and collaborate in a fast-paced and evolving environment.
• Strong communication and storytelling skills, with the ability to bring brands, products and consumer propositions to life.

Why Join Unilever?
• Work for one of the world’s most purpose-led and trusted brands.
• Drive meaningful impact on business capability and performance.
• Be part of a supportive, culture driven environment that values people and growth.
• Enjoy opportunities for regional exposure and professional development.

Unilever Behaviours

• Focus on what counts: We ruthlessly prioritise what really, really matters and so do fewer things brilliantly. We set clear and stretching goals and recognise maximum performance impact. It is not about reducing ambition or effort or running after the ‘new and shiny’
• Care deeply: We care deeply about how consumers experience our brands every day, everywhere; about our people's growth and development, and our impact on the planet. We care about our performance, to a point where it hurts when we don't win. It is not just about being nice or avoiding honest conversations about performance and opportunity.
• Stay 3 steps ahead: We think boldly and creatively to make breakthroughs in performance. We are always curious and confident - anticipating and staying ahead of consumer needs and external trends to be the competition. It is not taking our eye off the ‘here and now’.
• Deliver with excellence: We deliver everything we do with excellence and pace. We take personal ownership and hold each other to account - always finding a way to do what we said we will do. It is not about analysing the inevitable roadblocks, admiring the problem or tolerating mediocrity

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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