CMI (Consumer and Market Insight) CD & Perform Specialist

Function: Marketing CMI (Consumer and Market Insight)

Reports to: CMI Growth Partner BWPC EWA & Head of CMI EWA

Location: Nairobi

Terms & Conditions Full time, local terms, no relocation

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

ABOUT THE CONSUMER & MARKET INSIGHTS FUNCTION (CMI)

CMI is Unilever’s insights & growth engine, fueling the business with data, analytics & insights that help us to build & execute our brands with excellence. Beyond simply providing data & insights, our focus is to generate growth ideas that deliver business impact. We do this through analytical integration of multiple data sets – both internal & external. As well as through leading primary research with consumers & shoppers. We primarily partner marketing/brand and CSP, as well as country GMs, and have a seat at key leadership tables.

JOB PURPOSE

If you are curious by nature, energized by connecting the dots, and uncovering growth opportunities within complex data & research, then this job is for you. In CMI, you have the opportunity to be a master storyteller and influencer, and to use data & insights to solve some of the businesses biggest problems. We are in service of consumers & shoppers and have a responsibility to represent them as an objective, fact-based voice in the business.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

CMI specialists support the CMI growth partners to lead specialist analytics, specifically in partnership of CD execution as well as in-market performance e.g. market share growth, price & promo optimisation, TDP improvement, Shopping/Retailer/Channel Insights, NRM L0-L3 etc. The key expectation is to identify profitable & relevant growth opportunities for the region they partner - from a geography, category, channel & revenue perspective.

Specialist roles flow to value & deliver domain expertise across BGs in the MCO/Region – they support the CMI Growth Partners, and as such their goals & workplans are designed against CMI Growth Partner priorities. The CMI CD & Perform specialist core responsibilities include:

• Collaborating with Brand Building specialists on relevant work in spaces like UBS/6Ps, Brand Power, IBP etc. Ensuring analytics and actions are aligned on the Ps that they are accountable for (Price, Place, Promo).

• Running ad hoc custom market insight analytics & modelling projects as per business requests including Channel & Category Forecasting, Promo & Pricing elasticity modelling, Dynamo/MMM etc.

• Analysing Retail, Consumer panel and Brand tracking, PDC & other data sources, integrating these seamlessly with Commerce & Channel information for growth insights. 

• Collaborating with D&A to automate standard reporting systems as required at the MCO/Regional/Country levels.

• Partner CD to enable data-led growth for CD e.g. support JBP, Channel Strategy, Retailer negotiations, pack & price architecture opportunities etc.

• Identify & leverage Shopping & basket insights to drive penetration & growth

• Identify Pricing & Promotion insights that lead to profitable growth

• Network with global market insights, shopping insights, NRM and CD Analytics teams to bring best practice analysis & insights to the local CD teams

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• Minimum 3 years bachelor’s degree in Business/Economics/Marketing

• 3+ years of experience in analytics minimum – CMI, CD, Analytics, or Finance.

• Confidence and comfort in working with data / numbers and being analytically sound

• Strong organisation awareness & business acumen skills

• Adept at data interpretation and art of story telling

• Creative problem solving 

• Ability to overtly challenge and influence stakeholders/managing upwards

• Ability to independently set own priorities.

Skills

• Marketing 6P acumen

• Business acumen (CD and finance)

• Retailer & shopper execution acumen – e.g. category management, retailer partnership, assortment optimisation etc.

• Data synthesis & storytelling (turning data into clear growth opportunities & ideas

• Highly proficient with excel and BI platforms

• Data analytics & Modeling (forecasting & elasticities)

• Data visualisation

Experience

Operational excellence

Experience in pricing, ranging, in store activation, media etc. Experience in leading innovation development and landing innovation in market BU strategy

Bus

ness growth opportunity

Experience of identifying deaveraged opportunities for growth across the 6Ps and market development

Business growth opportunity

Experience of identifying deaveraged opportunities for growth across the 6Ps and market development

Research analytics methodologies

Experience with using research analytics methodologies, including market analytics, forecasting, analytical tools, modelling, and delivering through agencies.

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• Ability to work collaboratively with different teams & external partners without having direct reporting lines, inside and outside of the country

• Work autonomously & make decisions independently

• Work flexibly – responds well to change, and able to learn and unlearn

Critical Behaviors

• Care deeply

• Focus on what counts

• Stay three steps ahead

• Deliver with excellence

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.