Assistant Brand Manager Hellmann’s – Brand Engagement, New Platforms

Brand:Hellmann’s
Function:Marketing
Scope:Global
Location:Rotterdam Hofplein 19, Netherlands

Full-time

Travel required:5%

Local conditions apply  

The role will be closed once the best match is found even before the posting end date

About Hellmann’s

Hellmann’s is the world’s number one mayonnaise brand, with a heritage of over 100 years. Known for great taste and quality, Hellmann’s helps people enjoy simple meals every day.

As part of Unilever, Hellmann’s is on a journey to build stronger consumer desire and relevance at scale. We are evolving into asocialfirst, culturally connected brand, expanding how we engage with consumers — not only through our products, but through culture, communities and everyday moments. Creativity, innovation and collaboration sit at the heart of how we grow our brands and our people.

The Role

TheAssistant Brand Manager – Brand Engagement, New Platformsplays a key role in supporting how Hellmann’s shows up across emerging platforms, innovations and global brand initiatives.

With a strong focus onyounger audiences, including Gen Z, this role supports how the brand connects with consumers through social platforms, creators, communities and cultural moments. You will help bring brand strategy to life through asocialfirst, platformappropriate approach, contributing to content and ideas that are engaging, relevant and designed to travel across markets.

Working closely with global teams, agencies and local markets, you will support the development ofscalable, modular content systemsthat balance global consistency with local relevance.

Key Responsibilities

New Platforms& innovations 

• Support the development and activation of new platforms and globalinnovations, translating brand strategy into socialfirst ideas

• Identify opportunities for Hellmann’s to engage with consumers acrosssocialplatforms and cultural spaces

• Contribute to learning, experimentation and the scaling of best practices across global and priority markets

SocialFirst Brand Engagement

• Support a socialfirst mindset across brand engagement activities

• Help deliver content across: 

• Brandled storytelling, ensuring clear and consistent brand expression

• Creator and communityled storytelling, supporting authenticity and cultural relevance

• Contribute to ensuring Hellmann’s remains relevant, engaging and appealing to younger audiences

Modular Asset Creation & Scaling

• Support the creation of modular asset systems that can be adapted across platforms, formats and markets

• Contribute to content that enables speed, scale and effectiveness across markets

• Work with agencies and creators to ensure assets are fit for platform and ready for market use

CrossFunctional & Market Collaboration

• Collaborate with Brand Engagement, Portfolio, Consumer & Market Insights (CMI) and Data & Media teams

• Work with key markets to support execution, adaptation and local activation

What Success Looks Like

• Effective socialfirst activation of new platforms andglobal innovations

• Modular assets successfully adopted and used by key markets

• Increased impact of creator and communityled content

• Strong engagement and participation from younger audiences

• A clear contribution to building a modern, relevant and desiredriving global brand

Key Skills & Experience

• Experience in brand communications, social media or brand engagement

• Strong understanding of social platforms, emerging trends and creator culture

• Experience working with creators or influencers

• Familiarity with modular content creation and scalable asset systems

• Comfortable working in a crossfunctional, global environment

• Curious, proactive and motivated by learning, experimentation and innovation

Why This Role

This role offers the opportunity to develop your brand and marketing capabilities while contributing to the growth of a leading global brand. You will work in a collaborative, international environment, gaining exposure to new platforms, creative development and global brand building — while growing your career within Unilever.