Foods PH Category Strategy Senior Assistant Manager - CCA

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. You will work on brands that are loved and improve the lives of our consumers and the communities around us. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues who provide mentorship and inspiration so that you can become a better you.

JOB PURPOSE

As the Category Strategy & Insights Manager for CCA (Complex Cooking Aids- Knorr), you will be responsible for defining and deploying category growth strategies grounded in deep consumer, shopper, customer, and market insights. The role translates category vision into clear commercial priorities, channel strategies, and executional guidance, ensuring alignment across different teams. You will also be developing compelling category stories and narratives to influence internal and external stakeholders. You are accountable to track category performance, diagnose issues, and recommend corrective actions to unlock growth opportunities.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

Category Strategy & Channel Design

• Develop a deep understanding of consumer needs and identify potential market disruptors.
• Develop and implement a category growth strategy for proximity and emerging channels, leveraging data-driven insights.
• Define channel-specific category roles, growth levers, and competitive positioning for Knorr.
• Build tailored route-to-market and execution models for traditional trade, specialty, and eCommerce platforms.

Shopper & Consumer Insights

• Analyze shopper behavior, consumption trends, and competitive dynamics in each channel, including digital purchasing trends in eCommerce.
• Lead market research, data analytics, and shopper studies to drive channel-specific activation plans.
• Translate insights into actionable recommendations for portfolio, pricing, promotions, and placement.

Commercial Planning & Execution

• Design and execute channel-focused promotional and activation plans to maximize category growth across traditional and digital platforms.
• Partner with sales, marketing, and trade teams to drive assortment optimization, visibility, and merchandising strategies.
• Identify white space opportunities and innovation needs for Knorr.

eCommerce & Digital Acceleration

• Develop category-led strategies for growing online sales, ensuring shopper-centric execution in eCommerce.
• Collaborate with digital and eCommerce teams to optimize searchability, content, and online promotional strategies.
• Leverage data analytics and performance tracking to enhance online visibility and conversion rates.

Stakeholder Collaboration & Capability Building

• Work closely with sales, marketing, revenue growth management, and finance teams to ensure aligned execution.
• Partner with retailers, distributors, key account managers, and eCommerce platforms to drive category-first thinking in negotiations.
• Develop best practices, insights tools, and reporting frameworks to elevate data-driven decision-making across all future channels.

Experiences & Qualifications

• Background in Category Management, Trade Marketing, Shopper Insights, or Sales Strategy, preferably in FMCG or food categories.
• Strong analytical and problem-solving skills, with expertise in data analytics, market research, and trends forecasting.
• Experience working with proximity and emerging channels, including traditional trade, modern trade, and eCommerce.
• Ability to translate insights into strategic execution plans and drive alignment across commercial teams.

Strong stakeholder management, influencing, and storytelling skills to engage cross-functional teams.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.