B&W ID Deputy Shopper Marketing Manager

Join us as B&W ID Deputy Shopper Marketing Manager

• Location: Grha Unilever 

• Terms & Conditions: Full-time

About Unilever 

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

Job Purpose

Drive sustainable growth in offline channels by building strong channel commercial strategy and cross-functional excellent execution. This role focuses on maximizing shopper conversion & category growth through strong retail collaboration, and flawless execution across channel.

Main Responsibility:

Channel Strategy & Growth

• Develop and execute shopper marketing strategies across offline channels

• Translate category strategy and shopper insights into in-store execution plans

• Identify growth opportunities (distribution gaps, secondary placements, seasonal activations)

• Monitor competitor in-store activities and recommend actions to win at shelf

In-Store Activation & Execution

• Lead end-to-end in-store activation programs (brand campaigns, channel programs)

• Ensure excellence in Perfect Store / Perfect Execution standards

• Coordinate with sales team and field force for flawless rollout

Field Force & Retail Execution Excellence

• Work closely with field sales/merchandisers to drive execution compliance

• Develop guidelines and toolkits for field teams

• Monitor execution quality (visibility, availability, display compliance)

Visibility & In-Store Excellence

• Develop and drive best-in-class visibility strategy across offline channels

• Lead deployment of secondary placements

• Design and execute impactful POSM materials to improve shopper engagement and conversion

• Work closely with sales and field teams to ensure execution compliance in-store

• Continuously optimize visibility investments to maximize ROI and conversion

Joint Business Planning (JBP) & Customer Collaboration

• Support development and execution of Joint Business Plans (JBP) with key retail customers

• Translate JBP priorities into shopper marketing and in-store activation plans

• Co-develop customer-specific activation programs (visibility, promotion, exclusive displays)

• Lead execution of agreed JBP initiatives (campaigns, launches, visibility targets)

Experience & Qualification

• Bachelor’s degree (S1) in Marketing, Business, Communication, or related field.

• 3–5 years of relevant experience in sales roles / Shopper marketing / trade marketing (FMCG preferred)

• Strong exposure to: Modern Trade / General Trade

• Familiar with retail / Consumer audit data (Nielsen/Kantar) is plus

Skills

• Strong understanding of offline retail dynamics & shopper behavior

• Understanding of process flow & Strong execution and coordination skills with attention to detail

• Strong communication & influencing skills 

• Strong collaboration and stakeholder management skills

• Agile, proactive, and comfortable working in a fast‑paced environment

• Strong analytical skills to track performance and extract insights

• Lead role in identifying and presenting new opportunities to Customer Development, Marketing and our customers

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.