Oral and Deodorants Brand Manager - Cambodia & Laos

Job Title: Oral & Deodorants Brand Manager – Cambodia & Laos

Location: Cambodia

Reporting To: Personal Care Cambodia & Laos Marketing Lead

Job Purpose

The Oral & Deodorants Brand Manager is responsible for end-to-end brand management across Cambodia and Laos, driving business growth through strong brand strategy, execution excellence, and cross-functional collaboration.

This role owns brand P&L performance, leads innovation and campaigns, and ensures effective execution of marketing plans to deliver sustainable growth in the Personal Care category.

Key Responsibilities

1. End-to-End Brand Management

• Own and manage full brand P&L, ensuring delivery of business targets
• Monitor brand health and analyze consumer, retail, and market data
• Identify growth opportunities through continuous performance evaluation

2. Brand Strategy & Campaign Execution

• Lead development and execution of brand campaigns and innovations
• Partner with external agencies to create impactful communication, activations, and deployment strategies
• Drive integrated marketing initiatives to strengthen brand equity and market presence

3. Planning & Budget Management

• Develop annual brand plans aligned with business objectives
• Manage A&P budget and ensure effective allocation and ROI
• Continuously track and optimize marketing investment performance

4. Insights & Market Analysis

• Conduct ongoing analysis of consumer, category, channel, and competitor data
• Translate insights into actionable strategies to improve brand performance
• Monitor trends to identify risks and emerging opportunities

5. Sales & Operations Planning (S&OP)

• Lead S&OP processes including demand planning, activity planning, and performance tracking
• Monitor sales performance and provide actionable recommendations

6. Innovation & Launch Management

• Lead product launches, relaunches, and market development initiatives
• Develop launch plans including customer sell-in, execution, and post-launch tracking
• Ensure compliance with legal and regulatory requirements
• Manage brand-related cost-saving initiatives

7. Cross-functional Collaboration

• Build strong working relationships with Sales, Trade Marketing, CMI, Global Brand Teams, Finance, and Supply Chain
• Ensure seamless day-to-day brand operations and alignment on key initiatives
• Manage relationships with external partners and agencies

Qualifications & Experience

Essential

• Bachelor’s degree in a relevant field
• 3–5+ years of experience in brand management, marketing, or related roles
• Strong analytical skills and business acumen
• Excellent presentation and negotiation skills
• Proven ability in stakeholder and people management

Preferred

• Experience in Beauty and Personal Care industry or related channels
• Experience in FMCG brand-building roles

Key Competencies

• Strong ownership and accountability for results
• Data-driven decision-making with strategic thinking
• High resilience and ability to thrive in dynamic environments
• Strong collaboration and stakeholder management skills
• Consumer-centric mindset with attention to insights and trends
• Proactive, solutions-oriented approach

Leadership Expectations

• Demonstrates high performance and sets an example through results and resilience
• Continuously seeks opportunities for improvement and innovation
• Collaborates effectively across teams and functions
• Takes ownership of personal development and wellbeing
• Uses data and insights to identify opportunities and drive better outcomes
• Remains humble, curious, and focused on delivering value to consumers

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.