Deputy Live Stream Strategy Manager

Main Responsibilities

The Beauty &Wellbeing and Personal Care Live Stream Strategy role is responsible for developing and driving the livestream strategy for the Beauty & Wellbeing – Personal Care (B&W PC) portfolio across key digital commerce platforms. The role focuses on defining strategic direction, frameworks, and priorities for livestream activations to maximize sales, engagement, and return on investment, working closely with platform execution, brand, media, and commercial teams.

Livestream Strategic Planning & Framework

• Develop the end‑to‑end livestream strategy for the B&W PC portfolio in line with brand, commercial, and dCommerce objectives.

• Define annual, quarterly, and campaign‑based livestream priorities across platforms.
  

Platform Strategy & Playbooks

• Define platform‑specific livestream strategies (e.g. Shopee, TikTok) including formats, frequency, roles, and success metrics.

• Develop clear livestream playbooks and guidelines to support consistent execution.
  

Performance Measurement & Optimization

• Define KPIs and targets for livestream performance including GMV, conversion, engagement, and ROI.

• Analyze performance trends and insights to continuously refine strategy and improve effectiveness.
  

Cross‑functional Alignment & Enablement

• Work closely with Brand, dCommerce, CSP/NRM, Media, Content, Supply Chain, agencies/external teams to ensure aligned planning and execution.

• Support capability building and best‑practice sharing across execution teams.

Governance & Continuous Improvement

• Establish governance, standards, and ways of working for livestream strategy execution.

• Identify opportunities to scale, innovate, and improve livestream effectiveness across the B&W PC portfolio.

Candidate Criteria

Experience & Qualification

• Bachelor’s degree (S1) in Marketing, Business, Communication, Digital Media, or related field.

• 1–8 years of relevant experience in dCommerce, social commerce, digital marketing, livestream, or commercial strategy, preferably within FMCG or Personal Care.

• Experience defining strategy or frameworks (not only execution) for digital or social commerce and partnering with multiple agencies in livestream deployment is an advantage.
  

Skills

• Strong understanding of livestream commerce models and shopper behavior

• Strategic thinking with ability to translate insights into clear frameworks and plans

• Solid analytical skills to evaluate performance and optimize strategy

• Strong stakeholder management and cross‑functional collaboration skills

• Structured, forward‑thinking, and comfortable working in a fast‑paced environment

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.